Electrified Nissan Note Sales in Japan Exceed Expectations

The new Nissan Note e-POWER is flying out the showrooms in Japan. 

Nissan has just announced that its new Note is selling rather well. Having launched in Japan just before Christmas, orders for this compact Japanese hatchback has since exceeded 20,000 units.

While Nissan has expected this new iteration of it’s best-selling model in its home market to be yet another commercial success, the scale of this third generation Note has also taken the Japanese automaker (pleasantly) by surprise. Initially only expecting a monthly sales figure of just 8,000 units, the first full month’s sales figure of 20,044 is more than 2.5x that of the original estimate.

Much of this staggering sales number could possibly be attributed to Nissan’s decision to electrify the entire Note lineup. Currently available with only a hybrid e-POWER powertrain which consists of an electric motor (or two in the AWD variant) and a 1.2 litre three cylinder petrol engine acting as a range extender, the initial sales figure for this new mini MPV seems to suggest that the Japanese automaker’s NEXT transformation plan which aims to see the company sell 1 million electrified vehicles per year by 2023 could actually be a tangible reality.

Speaking more about the Note itself, Nissan has noted that of its orders so far, 80% of which are for the top-tier ‘X’ trim level. Additionally, more than half of all Note orders ticked the box for the NissanConnect navigation system, Intelligent Around View Monitor, and Adaptive LED Headlight system. Roughly 40% of the Note buyers have also ticked the box for Nissan’s ProPILOT with Navi-link advanced driver support system too.

Regarding the latter two add-ons, the Japanese automaker has claimed that this has underscored the high demand for Nissan Intelligent Mobility technologies. Nevertheless, there is also the argument that perhaps the Japanese are just more willing to splash out on useful features in a family car. More to the point, why aren’t these features already made standard on a family car anyway?

Starting from a rather reasonable ¥2,029,500 (RM 78,000) for a base model in Japan, this Note would make a rather compelling (electrified) alternative to the Yaris or Jazz/City Hatchback over here. Seeing however that the prior two generation of this hatchback didn’t even make it to Malaysia in any official capacity, and the fact that the Note has also stopped sale in Europe, the chances of this third generation making it here are slim to none.

PRESS RELEASE: Orders for the all-new Nissan Note e-POWER have surpassed 20,000 – more than double the compact car’s monthly sales target – since it was released in Japan in late December.

Equipped with Nissan’s e-POWER electrified powertrain, the fully refreshed Note went on sale on Dec. 23 with a monthly sales target of 8,000 vehicles. As of today, Nissan has received orders for 20,044.

The all-new Note has been well received in Japan due to its smooth acceleration, stable deceleration control and outstanding cabin quietness. Built on a newly developed platform, it features Nissan’s enhanced second-generation e-POWER system and advanced interior and exterior design that embodies the electrified era.

As Nissan’s best-selling model in its home market, the Note continues to play a key role in the Nissan NEXT global business transformation plan. By the end of fiscal year 2023, Nissan expects to deliver more than 1 million electrified vehicles, including EVs and e-POWER models, to customers around the world each year.

Approximately 80% of the Note orders were for the highest grade, “X.” Additionally, in a first for a Nissan compact car, about 40% of customers opted for the ProPILOT with Navi-link advanced driver support system. More than half ordered the NissanConnect navigation system, Intelligent Around View Monitor, and Adaptive LED Headlight system, further underscoring the high demand for Nissan Intelligent Mobility technologies.

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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