Perodua Aims To Sell 240,000 Vehicles In 2021
The year ahead however will see Perodua try to achieve a record production figure of 272,000 vehicles.
Perodua has recently announced that it targets to sell 240,000 vehicles this year. Seeking to rebound from a slightly weaker sales year of 2020, the Malaysian automaker intends for sales in the year ahead to be similar to 2019 figures.
To put this target annual sales figure in context, it will mark a 9% increase in sales over the 220,163 units sold in 2020. Or to put it in another sense then, this will be roughly equal to the number of new Peroduas that left the showroom in 2019 (240,341).
The Malaysian automaker has commented that it is optimistic for sales to pick up in 2021 due to ‘sustained strong demand for its existing models and the extension of the sales tax exemption announced by the government recently’. It has to be said too that Perodua is probably banking on the long-delayed D55L compact crossover to contribute to a not-insignificant proportion of those 240,000 predicted sales this year.
On the production front meanwhile, Perodua is expecting to produce a staggering 272,000 vehicles in 2021. The highest annual production number in the automaker’s history, the company is also expected to spend a record RM 6.5 billion in the purchase of locally-sourced components over the year ahead.
Dato’ Zainal Abidin Ahmad, Perodua President and CEO has said that this boost in production, which is incidentally a 23% increase over the 220,968 cars made by the company last year, will ensure that there will be brisk delivery of its cars to eager customers over the year ahead. The Malaysian automaker also intends for 2021 to be the year in which it extends its title as not only nation’s best-selling carmaker for 15 successive years, but also the biggest buyer of automotive components in Malaysia too.
Recapping the sales figure of 2020, Perodua had registered 66,330 Myvis, 59,651 Axias, 56,996 Bezzas, 22,494 Aruz, 14,691 Alzas. Comparing it against a total industry volume (TIV) of 529,434 units over the previous year, this means that the Malaysian automaker commands a new car market share of 41.6%, and also inadvertently means that 2 in every 5 new cars sold in Malaysia last year was a Perodua.
Looking into the year ahead, Perodua aims to introduce a new program that is to be known as ‘Perodua Smart Build’. Thus far however, not much is known yet about this new program apart from it supposedly being aimed to revolutionise the automaker’s offerings and further improve its operational capabilities.
PRESS RELEASE: Perodua aims to sell 240,000 vehicles in 2021 – a 9% increase from the 220,163 units sold in 2020 – on the back of sustained strong demand for its existing models and the extension of the sales tax exemption announced by the government recently.
By way of comparison, Perodua sold 240,341 vehicles in 2019.
Of the 220,163 units sold in 2020, Perodua registered 66,330 Myvis, 59,651 Axias, 56,996 Bezzas, 22,494 Aruz, 14,691 Alzas and one other model against a total industry volume (TIV) of 529,434 units, netting a 41.6% market share.
“With the extension of the sales tax exemption to end-June 2021, recent COVID-19 vaccine developments and all our models continuing to be in demand, we believe 2021 will be the year of recovery,” said Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad.
He added that Perodua, and the Malaysian automotive ecosystem, appreciates the support for the industry and will extend its full cooperation to the government in ensuring that all standard operating procedures are followed in regard to COVID-19.
Dato’ Zainal said that with the estimated recovery of Perodua’s sales volume, the compact car maker is expected to purchase a record RM6.5 billion worth of locally-sourced components in 2021.
“In addition, with 2020 ending better than previously expected for both Perodua and the industry, we are looking to increase our stock by boosting our production target to 272,000 vehicles this year – the highest in our history. This increase will replenish our stock to ensure brisk delivery this year,” Dato’ Zainal said.
Perodua’s 2021 production target represents a 23% increase over the 220,968 units manufactured in 2020, and with all its models having over 90% local parts content, the carmaker remains the biggest buyer of automotive components in Malaysia.
According to Dato’ Zainal, Perodua is expecting its service intakes to grow 20% from 2 million units in 2020 to 2.4 million units in 2021, comprising both current and new customers.
“We thank all Malaysians for making us the nation’s best-selling carmaker for 15 successive years.”
“In our efforts to further win our customers’ support, Perodua will transform our approach in every aspect, be it in customer engagement, values or even our operations – especially in our sales arm, Perodua Sales Sdn Bhd,” Dato’ Zainal said.
He said that this approach, called ‘Perodua Smart Build’, will revolutionise Perodua’s offerings while further improving the compact car company’s operational capabilities.
“More information and impact of the Perodua Smart Build initiative on Perodua, our partners, the automotive ecosystem and our valued customers will be announced in the near future,” Dato’ Zainal said.