Qualcomm Technologies, Inc and Ferrari have announced a strategic technology collaboration to help accelerate the digital transformation of Ferrari.
As part of their collaboration, Qualcomm Technologies will serve as Ferrari’s systems solutions provider for all its upcoming Ferrari models, and as a Premium Partner for the Scuderia Ferrari Formula 1 team and the Ferrari eSports team.
Ferrari will utilize the Snapdragon Digital Chassis to bring the latest automotive technology advancements to new Ferrari models.
The Snapdragon Digital Chassis comprises of open and scalable cloud-connected platforms needed for the next generation of vehicles. It includes features like telematics and connectivity, the digital cockpit and ADAS functions and utilizes a unified architecture to deliver enhanced safety to its passengers while also providing immersive digital experiences that are updateable throughout the lifetime of the vehicles.
“We believe innovation requires market leaders working together,” said Benedetto Vigna, CEO of Ferrari. “Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhances product excellence.”
Qualcomm Technologies has been the technology provider of choice for the global automotive industry. Ferrari is joining the growing list of car companies that are leveraging the Snapdragon Digital Chassis that includes BMW, Renault and Volvo to name a few.
Qualcomm Technologies will also start serving the Scuderia Ferrari Formula 1 Team as a Premium Partner by the start of the 2022 FIA Formula One World Championship race season. The Snapdragon will be featured in the new Scuderia Ferrari’s F1-75 single-seaters. The company’s eSports activities are also a part of the official partnership.