Yes, there is a Stellantis office right here in Malaysia and they are already looking after Peugeot, Citroen and Opel for the ASEAN region, which means Alfa Romeo might be next.
Therefore, it will just be a matter of time before they re-introduce the Alfa Romeo brand back in Malaysia and also comes ASEAN nations where the brand has been left un-attebded for years.
Under the Stellantis Automotive Group, Alfa Romeo is back in the limelight and expanding its reach around the globe. Is Malaysia included in this expansion?
In case you did not know this. Stellantis got its start when Fiat Chrysler Automotive, which controls Alfa Romeo, announced in December 2019 that it was merging with France’s Groupe PSA.
FCA had long been seeking a merger partner to bolster its position in the European market. When negotiations ended, Groupe PSA became the lucky suitor. The merger process officially concluded in the beginning of 2021.
The new Stellantis is a conglomeration of 14 brands, each with its own unique history and identity. This large portfolio allows Stellantis to offer vehicles in many different styles and at a large range of price points. With some brands sold on both sides of the Atlantic, and others only sold in specific countries, Stellantis provides prospective car buyers with a wide spectrum of choices.
Meanwhile, Alfa Romeo has a lineup of vehicles, a SUV, a crossover on sale and soon, there will be revival of iconic nameplates like GTV, Sprint Veloce and maybe even the Alfetta.
Now, with Stellantis having a regional office and also assembly plant in Gurun, Malaysia, the return of Alfa seems very possible. We have already seen the re-introduction of Peugeot under this new organization in partnership with Bermaz Auto Alliance.
Alfa left many markets in the past decade due to fledging reliability and lack of new products. Still, the interest on social media for classic and also modern Alfa’s remain high.
This is due to the uniqueness of their designs, timeless one might say, and the ability to continue being desirable amongst luxury and also middle class car buyers.
When it comes to Alfa Romeo, exclusivity is much more than the limited number of vehicles on the road. Alfa Romeos are unique. Really unique. Whether the distinctive grille, eye-catching logo or exquisite engine, ‘Alfa’s’ stand out in a world of conformity.
Alfa Romeos have an incredibly unique design language, plus all their vehicles are designed to prioritize elements that are difficult to quantify, from the classic GT Junior to the 166 luxury sedan.
Of course, the brand makes use of advanced technology with all of the latest features, but the real emphasis is on details such as road feedback, comfort, passion and emotion.
Then there is the brand’s heritage which few can follow or even imagine to achieve in their lifetime.
The name ‘Anonima Lombarda Fabbrica Automobili’ or just plain ole “ALFA” was created in 1910 on the outskirts of Milan. Italian engineer and businessman Nicola Romeo took ownership of the brand in 1915, hence the name Alfa Romeo.
Throughout its history, the brand has produced countless legendary vehicles and been associated with famed engineers and design studios, such as Pininfarina. It is impressive to know that Enzo Ferrari, the founder of the Ferrari brand, drove for Alfa Romeo and helped manage their racing teams during the 1920s and 1930s.
We wait patiently for the ‘return of Alfa Romeo’ to Malaysia announcement.
