Automotive

Published on August 19th, 2021 | by Joshua Chin

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Geely Aims To Sell 3.65 Million Vehicles Annually By 2025

Electrified Geely vehicles will make up 30% of its overall sales figure by that time too. 

It should go without saying already that Geely has grown significantly in the 34 short years since its establishment. From its humble beginnings in making refrigerators back in 1986, it has since become China’s largest privately owned auto conglomerate with an average sales figure of over 1.3 million vehicles annually. 

Geely Azkarra is Proton X70

In fact, the Geely Auto Group has recently announced that it has already sold 630,237 vehicles in the first half of 2021. The automaker has also reported a year-on-year increase of 189% for its electrified vehicle during this time, not to mention too a rise of 173% year-on-year for its exports to 53,422 units within the first six months of this year. 

Having said that however, these already large numbers do rather pale in comparison to what Geely has plans for in the near future. That is because during its sales result announcement, the Chinese auto conglomerate has also laid down a target to sell an astounding 3.65 million vehicles annually by 2025. 

Now of course there are some caveats to this huge sales target, with the biggest one of which being that this ambitious sales goal is spread across the Geely Auto, Lynk & Co, Zeekr and Geometry brands under the auto conglomerate’s ever-expanding umbrella. Then again though, its 3.65 million target is actually on par with what the entire massive Groupe PSA — consisting of Peugeot, Citroen, DS, Opel and Vauxhall — are currently averaging for the past few years already. 

To add to that too, the Geely Auto Group is currently envisioning for its electrified vehicle sales in 2025 to account for 30% of that 3.65 million figure. Working out to be over a million cars sold with some kind of electric drive motor within it, it is likely also that over 65% of them will likely be not without anywhere to pump fuel in, as its premium EV Zeekr brand is aiming to achieve over 650,000 units in annual sales during the middle of the decade. 

And in continuing on the subject of Zeekr, the Chinese auto conglomerate is touting for it to become ‘one of the top premium electric vehicle brands in the world’ by that time too. Geely nevertheless does have good reason to believe so however, as its debut model (the Zeekr 001) has already received over 5,000 confirmed orders on the first day its order books were open, and all deliverable units for 2021 were sold out all accounted for in just under a month. 

Touching a little bit more on Geely’s more immediate plans in the future meanwhile, the Group is currently in the process of introducing its new GHS2.0 intelligent hybrid powertrain system. Featuring an industry-leading thermal efficiency of 43.32% and claiming fuel savings of up to 40%, this new electrified setup will apparently be arriving first on its flagship models like the Xingyue L, before being eventually rolled out to 10 other models within its lineup in the next three years. 

The auto conglomerate has also since announced that it plans to increase the battery capacities on its PHEV models, as well as extend the pure electric range of its plug-in hybrids to around 100 to 200 km. Geely has also since announced that the first of its ultra-fast 360 kW charging stations in Zhejiang province will be opened to the public by the forth quarter of this year, with rapid national rollout to begin shortly afterwards.

Globally meanwhile, the Geely Auto Group aims to continue building its brand presence internationally through the introduction of its latest mild-hybrid and 3.0 generation models. Such is evidenced by the fact that its Geometry marque has landed in Israel and Eastern Europe recently, with ‘plans to offer its high-value mass-market models’ to customers in those regions. 

Lynk & Co on the other hand is also apparently on schedule to grow its reach into more parts of Europe. The automaker has also been slated to soon be announcing its Asia-Pacific expansion plan in the second half of 2021, with what is likely to be an imminent entry into South Korea through its recently inked deal with Renault. 

PRESS RELEASE: Geely Auto Group announced at its 2021 H1 results media and investors conference that by 2025, the Group aim to achieve 3.65 million units in annual sales across the Geely Auto, Lynk & Co, Zeekr, and Geometry brands and expand its position as a marketshare leader amongst Chinese automakers. Among the Group’s 2025 target, electrified vehicles will account for 30% or over 1 million vehicles per year. The premium electric vehicle Zeekr brand will aim to achieve 650,000 units in annual sales by 2025.

In the second half of 2021, the Group plans to introduce its GHS2.0 intelligent hybrid powertrain system, with an industry-leading thermal efficiency of 43.32% and fuel savings of up to 40%. The GHS2.0 hybrid powertrains will be installed on flagship Geely Auto brand models and within three years will be offered on 10 new models from the Group. In addition to the GHS2.0 hybrid system, the Group also plan to increase battery size on its PHEV models and extend pure electric range of its plug-in hybrids to 100-200km. The improved range will allow more users to meet 90% of their daily mobility needs through zero-emission pure electric propulsion.

In March 2021, the Group announced two Blue Geely Initiatives which showcases two distinct development paths in offering users from different segments and markets more sustainable and environmentally friendlier mobility options. The first Blue Geely Initiative focuses on developing intelligent ultra efficient hybrid powertrain solutions which can be seen in the Group’s promotion of the next-generation GHS2.0 hybrid system. The second Blue Geely Initiative focuses on developing smart pure electric vehicle technologies which has resulted in the launch of the Sustainable Experience Architecture (SEA) and premium electric Zeekr brand.

Backed by a global automotive group and mature electric vehicle technologies, the Zeekr brand and its first model Zeekr 001 launched on the market with great anticipation in the first half of 2021. On the first day order books were open for the Zeekr 001, over 5000 confirmed orders were received and in just one month all deliverable units for 2021 were sold out. Based on the current demand for the brand’s products and planned future model launches, Zeekr aims to achieve 650,000 units in annual sales by 2025 and become one of the top premium electric vehicle brands in the world.

In September 2021, the first experience centres for the Zeekr brand will open simultaneously in Hangzhou and Shanghai. The first ultra-fast 360kw charging stations in Zhejiang province will be opened to the public by Q4 2021 with rapid national role out shortly afterwards.

Globally, Geely Auto Group is continuing to expand its presence through the introduction of its Geely Auto, Lynk & Co, and Geometry brand products in new markets. The Geely Auto brand is steadily building its brand presence in Southeast Asia, the Middle-East, South America, and Russian markets with the introduction of its latest mild-hybrid and 3.0 generation models. In Europe, Lynk & Co is on schedule to expand its innovative subscription operation model and deliveries of its highly efficient hybrid power models. Lynk & Co will also announce its Asia-Pacific expansion plan in the second half of 2021. Geometry has also begun its global expansion with plans to offer its high-value mass-market models to Israeli and Eastern European consumers.

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About the Author

Automotive journalist. Professional work on dsf.my and automacha.com. Personal writing found at driveeveryday.me. Instagram: @driveeveryday



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