There is no indication from UMW Toyota on the arrival of this all-new Prius.
Toyota has unveiled the all-new Prius for the first time globally, with Series Parallel Hybrid (HEV) models to launch before Christmas this year and Plug-in Hybrid (PHEV) models to launch in the middle of 2023.
However, local Toyota brand guardian has no plans set for the introduction of this all-new Prius for Malaysian buyers.
Part of the reason could be due to the very high bookings coming in from European and Japanese buyers. The other reason could be asking price as this Prius is a hybrid and so there will be import duties on it, where as the Toyota bZ4x which is similar in size is a full electric car and has no import duties until 2024.
Coming with the tagline “Just in time for the 21st century,” the first ever battery powered Toyota Prius was first launched in 1997 as the world’s first mass-produced hybrid car. The model’s second generation introduced the Prius’ distinctive monoform silhouette for the first time and delivered even better fuel efficiency with the inclusion of an evolved Series Parallel Hybrid System (THSII).
The third generation Prius introduced a larger capacity 1.8-liter engine and more efficient hybrid system to not only enhance fuel efficiency but driving performance as well. With the fourth generation, the Prius used the Toyota New Global Architecture (TNGA) platform for the first time to deliver improved environmental performance and an evolved driving experience.
Meaning “to go before” in Latin, the Prius has led the expansion of HEVs over the 25 years since it was first launched as a new-generation eco-car with outstanding fuel efficiency.
Total cumulative sales of the Prius worldwide have reached about 5.05 million units, accounting for a reduction equivalent to at least about 82 million tons of CO2 emissions as of March 2022.
While the hybrid system had its start with the Prius, almost every model these days, from compact cars to SUVs, minivans, and commercial vehicles, has a hybrid version cherished and enjoyed by countless customers.
While the Prius has played a leading role in driving hybrid use, the current spread of HEVs through a wide range of models means it has reached a turning point.
The development team decided to start from scratch and look at what the Prius needs to remain popular for the next 25 years. Based on a desire to renew the Prius itself and communicate the appeal of hybrid cars to an even wider audience, the Hybrid Reborn concept was created.
The automotive industry is going through a once-in-a-century transformation, with a range of new next-generation powertrain options being developed.
For the Prius HEV to continue as the vehicle of choice for the coming generation, the all-new Prius needed more than its core strength as an environmentally friendly car. Therefore, it was developed as an exhilarating package with, stylish designs that users will fall in love with at first sight and captivating driving performance.
Following Japan, the new Prius will be launched in North America, Europe, and other countries around the world. It will also be offered in Japan through the KINTO car subscription service.
