Automotive

Published on December 31st, 2020 | by Joshua Chin

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Kia K5 and Sorento Both Win 2020 GOOD DESIGN Awards

These two new Kia models adds to the automaker’s ever-increasing GOOD DESIGN award tally.  

The new K5 mid-sized sedan and the new Sorento large SUV from Kia has recently both been presented with the 2020 GOOD DESIGN Awards in the transportation category. 

Judged by a panel of esteemed jurors, which this year includes notable names in the design world such as Chris Bangle, both the aggressively-styled third-generation K5 and elegant-looking forth-generation Sorento manages to maintain its record of being awarded this prestigious design accolade into its current iteration. Both these models have earned the same GOOD DESIGN accolade in their prior iterations back in the 2015 award season. 

Then again, these ever-increasingly stylish South Korean cars have always managed to walk away with these GOOD DESIGN award year-on-year. On the Kia front, the Telluride and Soul have managed to clinch this accolade in previous years. Meanwhile, the Hyundai Ioniq, Hyundai Sonata and the even Genesis G90 were all prior GOOD DESIGN award winners too. 

Kia Telluride

Interestingly however, despite both Kias sweeping the GOOD DESIGN award in the transportation category this year, the GOOD DESIGN: Best Car Design 2020 title was presented to the as-yet-unlaunched Lucid Air all-electric sedan. 

Celebrating its 70th anniversary this year, the GOOD DESIGN Awards program is touted as one of the oldest design competitions in the world. Presented each year by the Chicago Athenaeum Museum of Architecture and Design and Metropolitan Arts Press Ltd, this contest is meant to reward the most innovative and cutting-edge industrial, product, and graphic designs produced around the world. 

Launched in the earlier part of 2020, both the K5 and Sorento are currently on sale in numerous regions worldwide. Unfortunately however, Malaysia is one of those countries where neither of these sharply-styled Kias have yet to make its debut. There is also no word thus far exactly on when these models will ever officially arrive here. 

PRESS RELEASE: Kia Motors has earned two prestigious design prizes for its latest models, as the new third-generation Kia K5 sedan and fourth-generation Kia Sorento SUV won accolades in the Transportation category of the annual GOOD DESIGN Awards.

This is the latest in a string of design awards for Kia in recent years, with previous generations of both the Sorento and K5 also earning GOOD DESIGN Awards in 2015. Several other models in the Kia line-up, including the Telluride and Soul, have also received prizes from the organization previously.

Kia’s third-generation K5 is the brand’s one of the most powerful mid-size sedans to-date, offering drivers an inspired and technology-packed alternative to traditional rivals. Its exterior design is characterized by Kia’s hallmark ‘tiger nose’ grille and ‘heart beat’ daytime running lights, while its interior layout conveys a futuristic and high-tech appearance, aided by its 12-inch digital instrument cluster.

The all-new Kia Sorento redefines the successful design of previous generations of the SUV, while incorporating elegant and sophisticated new styling elements, with sharper lines, high-tech details and elongated exterior proportions. The ‘tiger-nose’ grille, displaying a wider shape which organically wraps around the integrated headlamps on each side, gives the new model a confident and mature presence. Inside, its attractive cabin also introduces premium-quality materials, cutting-edge infotainment technologies, and a stunning new design.

Celebrating its 70th anniversary, the GOOD DESIGN Awards program is one of the oldest design competitions in the world. Every year, the program selects a list of products and industry leaders in design and manufacturing that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.

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About the Author

Automotive journalist. Professional work on dsf.my and automacha.com. Personal writing found at driveeveryday.me. Instagram: @driveeveryday



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