The 10 millionth Toyota RAV4 was recently sold. This is a record and Toyota management is very proud of it.
The first-generation RAV4 debuted in 1994, when body-on-frame four-wheel drive vehicles were positioned as off-road vehicles. The RAV4 would go on to play a pivotal role in the development of a new market for the passenger-friendly sport utility vehicle (SUV/crossover SUV). New models continue to be launched in the ever-expanding crossover SUV market.
Based on creating a “Robust Accurate Vehicle with 4 Wheel Drive,” the RAV4 has been a best seller all over the world, except Malaysia where the last time a brand new RAV4 was made available for sale was almost 20 years ago and it was sold in limited numbers only.
At the time it was fully imported as there was no local assembly for the RAV4 in ASEAN and Toyota’s product planning department in ASEAN was more interested in marketing its Fortuner 7-seat SUV, which was their success story.
Now, with the huge rise in SUV sales in ASEAN, the Toyota RAV4 is returning officially to Malaysia this year. Yes, this launch as been delayed by the late arrival of the NAP 2020 and also the current COVID-19 lockdown.
But rest assured, UMW Toyota has the units right here and ready for order taking very soon.
This Toyota RAV4 delivers top-class generous rear cargo space, great safety rating and outstanding driving performance realised by a new 4WD system. The elevated cabin design emphasises passenger convenience, featuring easy-to-use open trays and cup holders. The latest Toyota Safety Sense preventive safety package comes standard in all models, and the available Connected Services offer a safe, secure, comfortable, and convenient drive experience.
The world’s first Dynamic Torque Vectoring AWD system enables precise and stable steering by adopting a torque vectoring mechanism, which independently distributes torque to the left and right rear wheels according to driving conditions in addition to the front and rear wheels. It also incorporates a disconnect mechanism that transmits driving force to the rear wheels when 4WD driving is deemed unnecessary, significantly reducing energy loss and improving fuel efficiency.
Some interesting sales numbers and data. According to Toyota, the RAV4 was the best-selling SUV in the world in 2018 and 2019. Especially in the United States, the Toyota RAV4 was a crowd favorite where some 535,000 SUV buyers picked a new RAV4 in 2019. Next, will be the arrival of the Toyota RAV4 Prime which is model that should be well received. Target date for global launch is now 2021.