Chery Expands Retail Footprint with New Boutique Showroom at Pavilion Bukit Jalil
New Generation 4 Boutique Concept Enhances Accessibility and Customer Experience in the Klang Valley
Chery Malaysia continues to strengthen its presence in the Klang Valley with the opening of its latest boutique showroom at Pavilion Bukit Jalil, further enhancing accessibility and convenience for customers visiting the shopping destination.
Operated by dealer-partner Apple Autotech Sdn. Bhd., the new boutique showroom marks Chery’s seventh boutique retail concept, following six similar outlets currently operating nationwide.
The latest addition also represents Chery’s first Generation 4 boutique showroom in the Klang Valley, reflecting the brand’s evolving retail strategy focused on accessibility, customer experience, and engagement.
Strategically located at Lot No. 3.102.00, Level 3, Pavilion Bukit Jalil, the 837-square-foot showroom is designed to offer shoppers a seamless and convenient way to discover Chery’s latest vehicle line-up within a relaxed, lifestyle-oriented environment.
The boutique showroom operates daily from 10AM to 10PM, including public holidays, in line with the mall’s operating hours to maximise accessibility for visitors.
The boutique concept brings the car-buying experience closer to consumers by integrating it into everyday routines. Visitors can explore Chery vehicles, speak with sales advisors, and arrange test drives , all within the convenience of their mall visit.
This approach allows customers to engage with the brand at their own pace, whether they are shopping, dining, meeting friends, or simply spending time at the mall.
With the introduction of the standalone outlet at Pavilion Bukit Jalil, Chery now offers greater flexibility for customers to view vehicles daily, similar to any modern retail experience, without the need to visit a traditional dealership.
“Today’s customers value convenience and flexibility, and we want to meet them where they already are , whether grocery shopping, dining, or spending time with family and friends. This concept allows us to bring the Chery experience closer to customers, making vehicle discovery more intuitive, engaging, and part of everyday life,” said Lee Wen Hsiang, Vice President of Chery Malaysia.
Beginning this weekend (23 May), shoppers will also be able to preview the soon-to-be-launched Chery TIGGO 9, which will be displayed at the outlet.
