What a great marketing plan. Honda Malaysia picked the number 900,000 and not 800,000 or 888,888 to set a target of being Malaysia’s No.1 non national car sales company and it has paid of in spades with recent months of activity in all showrooms across the country and also pushing sales with the possibility of great prizes to be won.
Now, Honda beckons Malaysians to share the joy of achieving 900,000 sales units in a span of seventeen years since its establishment in Malaysia.
All Malaysians are welcome to join the celebration at the “Road to 900,000th Unit Milestone Campaign” Grand Finale with free entry scheduled on 28th and 29th September 2019, at the open car park of Bukit Jalil National Stadium.
Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “In July 2019, we launched the “Road to 900,000th Unit Milestone Campaign” with the tagline “Terima Kasih 900K”, to thank Malaysians for their unwavering support towards Honda Malaysia by giving away nine great models as a reward.
I am pleased to note that the giveaway campaign is getting active participation from customers nationwide. We are also arranging a Grand Finale to celebrate the significant achievement with Malaysians as well as present the nine Honda cars to the lucky winners. On behalf of Honda Malaysia, I would like to invite all Malaysians to celebrate this meaningful occasion with us and join the activities at the Grand Finale, which are specially arranged for Malaysians, from kids to adults. At the event as well, we will be previewing the New Civic to the public.”
More than just a celebration, Honda Malaysia also prepares a variety of informative and fun activities which are specially arranged for Malaysians.
Building on the excitement of the countdown towards Honda Malaysia achieving the 900,000th unit milestone, the company today announced the second lucky winner of the giveaway campaign at Sri Utama Auto Sdn. Bhd. The second lucky winner, Mr. Lim Hong Ngee from Setapak, was bursting with joy when informed of his win of a HR-V.
He is looking forward to driving home his brand new Honda car at the “Road to 900,000th Unit Milestone Campaign” Grand Finale.
Mr. Lim Hong Ngee walked into the dealership with the forms he received to try his luck in the campaign. “I am very excited that I will be the owner of a new HR-V, which is my second Honda SUV. I particularly like the sporty exterior design and spacious interior as well as the convenience that it provides for family travel. Overall, I am very happy and looking forward to driving my new Honda car,” said Mr. Lim Hong Ngee at the Road to 900,000th Unit Milestone Campaign Second Winner Announcement Ceremony.
With two winners already announced, seven more Honda models are still up for grabs for lucky Malaysians to drive home. To register or for more information on the “Road to 900,000th Unit Milestone Campaign”, customers can log onto the campaign’s website honda.com.my/microsite/900k or visit its official Facebook page https://www.facebook.com/hondamalaysia/.
