Automotive

Published on August 27th, 2021 | by Joshua Chin

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Ford Maverick Bookings In The USA Exceed 100,000 Units

The smallest of the current Ford truck lineup is generating a big buzz over in North America. 

Ford’s little Maverick may be small in size, but it has certainly generating quite a big buzz over in its home market as North America. That is because in just a little over two months since the order books were first open, this smallest in the Blue Oval lineup of pickups has already amassed over 100,000 reservations. 

Rather surprisingly too, Ford CEO Jim Farley has took to Twitter in touting that the majority of Maverick pre-orders came from only three states: California, Florida, and Texas. It is also interesting to note that it has since been reported for the prospective purchasers of this unibody pickup to mainly be coming from the larger cities in these locales — like Los Angeles, San Francisco, Orlando and Houston — which likely points to this truck-ette having found a niche among the urban dwellers. 

Now in continuing on the subject of interesting things to note though, it is worth highlighting that the reservations that make up this headline-grabbing 100,000 figure aren’t exactly binding in any way. In fact, there isn’t even an actual need to put down any financial deposit when making a booking for these Mavericks. 

It is likely therefore that a large majority of these 100,000 bookings will unlikely follow through to a sale, with the common consensus within the industry being that only 4 in 10 orders will translate to an actual Maverick ending up with a customer. Even then though, 40,000 sales for a pickup that hasn’t been launched yet is nevertheless still very good going for Ford. 

And it is worth remembering too that this isn’t the only Ford product that has been swamped with orders in recent time, as its all-electric F-150 Lightning had recently managed the even more incredible feat of garnering over 45,000 orders in just the first 48 hours of its debut. The Blue Oval marque also is currently struggling to keep up with the overwhelming demand for its immensely popular new Bronco 4×4, not to mention its hot-selling Mustang Mach-E e-crossover as well. 

So for those then who thought it foolish for Ford in ditching cars to focus solely on trucks and SUVs instead, there might be a little bit of humble pie still left to be eaten at this point in time. All jokes aside however, it might now perhaps be the right time to ask the question as to when the Maverick will be making a Malaysian (or even South East Asian) debut. 

Sure, like what was explained prior here as to why Hyundai will likely never be bringing the Santa Cruz over here, the Maverick is highly unlikely to ever make it to this part of the world. Seeing though as Ford Malaysia’s current bread-and-butter is its Ranger, this smaller sibling could somehow better make a case for its arrival on our shores better than its South Korean competitor. 

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About the Author

Automotive journalist. Professional work on dsf.my and automacha.com. Personal writing found at driveeveryday.me. Instagram: @driveeveryday



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