The head-honchos of Chery was also here in Malaysia to further develop the brand’s local prospects.
While having not officially landed in Malaysia yet, the Omoda E5 has nevertheless been experienced by a fair few people. The latest of which is the current Minister of International Trade and Industry (MITI) Tengku Zafrul, who was presented with this new e-SUV when the Chinese automaker’s head-honchos were recently in town.
Quoting directly from Chery, the Chairman of Chery Automobile Co. Ltd personally presented the Omoda E5 to Minister Tengku Zafrul under the witness of many leaders & partners during an exclusive ceremony held at the MITI head office. And as to why the big-wigs of this Chinese automaker was in town, the official line is for its senior executives to explore new opportunities for brand development locally.
During their time in Malaysia, it is officially reported for the senior executives of Chery to have held discussions with Malaysian automotive market players, Chery dealers investors and other key industry representatives to gain a clearer understanding of Malaysia’s new automotive policies and trends. All parties exchanged views on the progress of important projects in Malaysia for the automaker, which in all likelihood will include what new models will be launched locally next.
Chairman of Chery Automobile Co. Ltd, Mr. Yin Tong Yue, Mr. Yin Tong Yue has stated during this recent trip over here: “Malaysia is a crucial part of Chery’s global strategy. The CKD factory invested by the group will not only cover the local Malaysian market but will also radiate throughout the entire Southeast Asian region, becoming a stronghold for new forces to enter Southeast Asia in the future.”
Chery currently has two models in Malaysia since its recent local revival: the Tiggo 8 Pro and the ICE-powered counterpart to the aforementioned Omoda E5, Omoda 5. This upcoming all-electric SUV will be the Chinese automaker’s first foray into the EV scene over here, with its official launch likely to be in the next few weeks. And while the big question of price is still up in the air, the specs for this all-electric Chinese SUV should shape up to be a rather attractive package as an EV alternative to the Honda CR-V and Proton X70.
The Chery Omoda E5 features a front-mounted electric motor with an output of 224 PS and 400 Nm of torque, with 0-100 km/h supposedly taking just 7.8 seconds and rather more impressively too from 100-0 km/h in under 36 m. Powering said motor is a 61 kWh lithium-ion battery pack, which Chery claims can return 450 km of range on the CLTC cycle. The Chinese automaker also claims for its battery to be capable of being charged via AC from 20% to 80% in five hours or via DC in 30 minutes.
