Published on August 9th, 2020 | by Joshua Chin0
New Cadillac Lyriq Concept Takes Aim At Tesla
This all-electric SUV is a big leap from Cadillacs of old.
Mention the name Cadillac and the first thought might be of the massive tail fins on land yachts from the 60s, or the leather-lined muscle cars of the LS-engined CTS-V and ATS-V series of cars.
However, Cadillac wants its prospective customers to think of it as a luxury EV marque with the unveiling of this new Cadillac Lyriq concept car.
In line with General Motor’s more aggressive pursuit towards electrification, it makes sense for GM’s luxury arm to look towards electrification as it offers greater serenity without having a massive burbling V8 under the hood. But unlike the chromed-out land yachts of past Cadillacs, this new luxury EV now wears an SUV body.
Riding on Cadillac’s all-new modular EV platform, the performance details on this car that is supposed to debut next year is still scarce. The only details that have surfaced is that this Caddy will be primarily rear wheel drive, driven by a single rear electric motor. There is however apparently the option of an all wheel drive dual-motor performance variant down the line.
In terms of battery specs, the Lyriq has a claimed range of approximately 482 km from its 100 kWh Ultium battery pack and like most EVs out there it will support up to 150 kW fast charging capabilities.
Judging the Lyriq based on powertrain alone, this Cadillac SUV is easily beaten spec-for-spec by the aging Tesla Model X SUV, and this doesn’t even come with any fancy falcon doors.
The Caddy probably does have an ace up its sleeve though with its design, both inside and out.
Existing in concept form for now, the new Lyriq is a striking thing to look at. While the rear may divide opinions, with it looking very much like a Mitsubishi Eclipse Cross, the sharp, sleek front end design more than makes up for it.
Stepping inside this electric SUV, the first thing to notice would probably be the 33 inch LED screen that puts even Tesla’s single TV screen to shame. And that giant screen is only the tip of the tech iceberg of the Lyriq.
For starters there is the upgraded version of Cadillac’s Super Cruise assisted driving system. Contrary to what Tesla’s AutoPilot claims to be, the Super Cruise is actually the world’s first hands-free driving assistance system. There is also dual-plane augmented reality-enhanced head-up display and remote self-parking features available in the Lyriq.
Just to round it off, there is the 19 speaker AKG sound system that should be enough for even the most discerning audiophile while sitting in this leather lined interior that is quintessentially Cadillac.
With the launch of this upcoming Lyriq, the future of this iconic American manufacturer seems promising. However Cadillac, and GM as a whole, has a lot of ground to cover in the EV race as competitors already have several other attractive options to the Lyriq on the market right now.
Tesla isn’t the only one that is aiming for that slice of EV pie anymore, remember there is also other alternatives from Mercedes, BMW, Audi, Jaguar and Porsche. Only time will tell if this Caddy will put up a fight against these competent rivals.
More information can be found in the press release below:
Cadillac’s introduction of its electric portfolio begins today with the debut of the LYRIQ show car — a dynamic, modern and fully electric luxury crossover.
The propulsion system and supporting technologies position Cadillac to be a leader in electrification, connectivity and automated driving, all delivered with thrilling performance and a new threshold in technology integration.
“Led by LYRIQ, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs,” said Steve Carlisle, executive vice president and president, GM North America. “We will deliver experiences that engage the senses, anticipate desires and enable our customers to go on extraordinary journeys.”
The LYRIQ is based on GM’s next-generation, modular electric vehicle platform and driven by the Ultium propulsion system, allowing Cadillac to deliver customers a variety of range and performance options. With range being one of the biggest factors when it comes to selecting an EV, we’re designing LYRIQ to offer beyond 300 miles of range on a full charge, based on internal testing. Performance and technology highlights include:
- Charging options that fit a variety of preferences for home, the workplace and on the road — including DC fast charging rates over 150 kilowatts and Level 2 charging rates up to 19 kW
- Rear-wheel drive and performance all-wheel drive configurations
- LYRIQ will offer the enhanced version of Super Cruise, the industry’s first truly hands-free driver assistance feature, available on more than 200,000 miles of enabled roads and recently updated to include lane change on demand
- New technologies such as dual-plane augmented reality-enhanced head-up display and remote self-parking
- The brand’s most seamless and adaptive technology interaction with the driver and passengers, including the latest Cadillac user experience, which is showcased in a 33-inch-diagonal advanced LED screen the spans the entire viewing area of the driver
“LYRIQ was conceived to make every journey exhilarating and leverages more than a century of innovation to drive the brand into a new era, while rewarding passengers with a more personal, connected and immersive experience,” said Jamie Brewer, Cadillac LYRIQ chief engineer. “To do this we developed an architecture specifically for EVs. It is not only an exceptional EV, but first and foremost a Cadillac.”
Some luxury EVs today feature adapted traditional internal combustion engine architecture, that is not the case with LYRIQ. Cadillac’s all-new, modular EV platform on which the LYRIQ is based is the foundation for its liberating performance. With a dedicated EV architecture, its design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space.
Within the LYRIQ, the Ultium battery system is a structural element of the architecture, integrated in ways that contribute to ride and handling, as well as safety. In fact, the lower center of gravity and near 50/50 weight distribution enabled by the placement of the battery pack results in a vehicle that’s sporty, responsive and allows for spirited driving.
Additionally, the LYRIQ is driven primarily by the rear wheels, with a performance all-wheel drive option available. The placement of the drive motor at the rear of the vehicle contributes an even greater feeling of balance and agility — attributes that affirm Cadillac’s longstanding commitment to satisfying performance. It also enables the system to channel more torque to the pavement without wheelspin for exhilarating acceleration and greater cornering capability. Vehicles equipped with performance all-wheel drive go a step further, with a second drive unit placed at the front of the vehicle, which allows for a significant amount of tuning flexibility, enhancing vehicle dynamics and performance for drivers.
ALL-NEW ULTIUM BATTERY SYSTEM
The Cadillac LYRIQ is powered by GM’s new Ultium battery system, which offers approximately 100 kilowatt-hours of energy to deliver stirring performance.
Ultium’s state-of-the-art NCMA (nickel-cobalt-manganese-aluminum) chemistry uses aluminum in the cathode to help reduce the need for rare-earth materials such as cobalt. In fact, GM engineers reduced the cobalt content by more than 70 percent, compared to current GM batteries.
The advanced battery chemistry is packed in large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs. Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM’s current electric vehicles.
When it comes to charging, LYRIQ offers quick and convenient charging options whether at home or on the go. With DC fast charging, the LYRIQ can charge at rates over 150 kW.
ARTFULLY INTEGRATED TECHNOLOGY
Envisioned to make interaction with its technologies more intuitive and rewarding, the LYRIQ’s partnership with the driver and passengers is simultaneously energizing and artful.
Upon approach, the LYRIQ recognizes the driver and initiates a “greeting” with a choreographed lighting sequence, while also preparing the cabin for the journey, including seat, mirror and climate system adjustments. Once inside, the LYRIQ offers Cadillac’s highest level of driver information, infotainment and connectivity integration, for a more seamless and rewarding experience.
A 33-inch-diagonal advanced LED display artfully integrates a single, large screen that spans the viewing area for the driver and incorporates driver information details, infotainment controls and camera views. This new display has the highest pixel density available in the automotive industry today and can display over one billion colors, 64 times more than any other vehicle in the automotive industry, providing a stunning in-vehicle experience unlike anything seen before from Cadillac.
Additional technology and interactive highlights include:
- Battery and charging monitoring conveyed by easy, at-a-glance graphics. The system identifies the vehicle’s energy needs at home and on the go, according to owner preferences, while also monitoring and forecasting energy consumption and providing charging suggestions.
- New dual-plane augmented reality-enhanced head-up display employs two planes: a near plane indicating speed, direction and more, and a far plane displaying transparent navigation signals and other important alerts.
- Super Cruise. LYRIQ will offer the enhanced version of the hands-free driver assistance feature, including lane change on demand.3
- Supervised remote parking that uses ultrasonic sensors to help the LYRIQ park itself in parallel or perpendicular parking spaces — whether the driver is inside or outside of the vehicle.
SENSE OF SOUND
LYRIQ’s technology also addresses sound in two important ways: Blocking unwanted sounds and making the most of the sounds passengers want to hear.
For the first time, Cadillac will introduce a new road noise cancellation technology, which takes active noise cancellation to the next level by introducing more microphones and accelerometers, which improve noise cancellation abilities. With this new system, Cadillac’s performance and audio engineers can target the frequency range of tire cavity noise, reducing the noise level in the vehicle and allowing for a quieter in-cabin experience.
The Cadillac LYRIQ builds on the brand’s exclusive partnership with AKG. “With LYRIQ we wanted to deliver a sound experience that would transport the driver from a vehicle into a recording studio,” said Hussein Khalil, Cadillac lead audio design release engineer. “With the AKG sound system, we are able to deliver this experience along with the quality and reliability luxury customers expect.”
At launch, LYRIQ will offer a 19-speaker AKG Studio audio system that delivers exceptionally crisp and precise sound reproduction, enabling drivers and passengers to enjoy their favorite music.
NEW FACE OF CADILLAC
Cadillac’s first electric SUV makes a bold design statement that introduces a new face, proportion and presence for the brand’s new generation of EVs. It’s a forward-looking vision unconstrained by the needs of a traditional internal combustion engine and driveline.
“The LYRIQ represents the next iteration of the iconic brand’s styling, enabled by electrification, as only Cadillac can express,” said Andrew Smith, executive director, Global Cadillac Design. “Inside and out, LYRIQ is a thoughtful integration of design and technology and is intended to make every drive an occasion.”
Defined by taut lines and clean surfaces, LYRIQ is assertive and modern, characterized with a low, fast roofline and wide stance that emphasize agility and convey confidence. Additional details such as a flow-through roof spoiler express the careful attention paid to aerodynamics to optimize efficiency on the highway.
A distinctive “black crystal” grille in the front is one of the LYRIQ’s most unique and expressive design elements. It is also a dynamic feature, as it is part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach. At the rear, a split taillamp design incorporates slim LEDs that are also integrated into the lighting choreography.
Inside, the LYRIQ’s new electric vehicle architecture opens up possibilities in vehicle spaciousness and design; and Cadillac designers used this as an opportunity to rethink how to use the space and where to locate various interior elements.
The result is a more airy, minimalistic design that does more to involve the driver and passengers in the driving experience while offering exceptional functionality when it comes to storage solutions. It is also brimming with subtle yet obsessive details such as backlit speaker grilles, curved screens with hidden storage and, like the exterior, orchestrated lighting features.