On September 21st, The VOYAH Intelligent Luxury Tour kicked off in Wuhan, China allowing media representatives from Southeast Asian markets including Singapore, Thailand, Malaysia and Indonesia, along with media representatives from Hong Kong, China, to visit VOYAH’s intelligent manufacturing facilities and experience their premium new energy vehicles such as the VOYAH DREAM 9. This gave first-hand insight into the capabilities of China’s advanced automotive manufacturing sector.
Inside the VOYAH Huangjin factory in Wuhan, automated overhead material transport systems and Automated Guided Vehicle (AGV) robots operated throughout the production floor. To simplify what that is, it basically means that raw materials and whole cars whether finished or unfinished can be transported throughout the factory without any human assistance. To keep track of this, digital screens continuously display the “digital identity” of each vehicle, tracking its entire production journey from individual components to the completed vehicle.
The VOYAH Factory also supports customized, digitalized and flexible production, enabling sedans, MPVs and SUVs to be manufactured on the same production line thanks to the application of advanced technologies like 5G and AI. With this the VOYAH Hunagjin and Yungfeng factory are able to roll off one vehicle every forty-seconds from the production line, adding up to a combined annual production capacity of 450,000 vehicles.
Once vehicles leave this factory they don’t have to go far as VOYAH’s largest flagship store in China is right next to the factory. The multi-functional User Center covers over 30,000 square meters integrates new vehicle displays, customization, brand experience, after-sales maintenance and ultra-fast charging services. Not only do they build the car but they also provide the tools to maintain the car right beside the factory.
In this User Center we were also able to experience the VOYAH DREAM 9, which made its global debut on September 22nd . This car received over 30,000 pre-orders, with the top-spec Li Zun Edition accounting for over 50% of the total and more than 20,000 orders coming from existing VOYAH customers upgrading or replacing their vehicles within the first 24 hours.
The cabin of the DREAM 9 featured seats with multi-angled rotation capabilities allowing the cabin to transition between business, relaxation and travel scenarios depending on which way the chairs were facing, whether that be towards the back of the car, towards the front or any other orientation.
The brand has now entered 40 countries and regions and established more than 240 overseas sales and service outlets. VOYAH seems to have three main strategic priorities — deepening its presence in Europe, expanding across the Middle East and entering right-hand-drive markets — VOYAH is accelerating the implementation of its global strategy.
