Porsche Sales Globally Dipped Only 3% In 2020

A total of 272,162 new cars have left Porsche dealerships worldwide last year. 

Porsche has recently announced that it had delivered 272,162 cars in 2020. Mainly attributed to the coronavirus pandemic, the sales figure from the year that had just passed represents a 3% dip as compared to the automaker’s all-time sales high of 2019, with 280,800 cars sold then. 

In terms of sales breakdown by region, the Stuggart stallion marque surprisingly saw a modest increase in sales of 4% in Asia-Pacific, Africa and Middle East, with 121,641 units cumulatively sold in these regions over the past 12 months. China too has been a strong market for Porsche last year, with a 3% growth over its 2019 figures having sold 88,968 cars there in 2020. 

Unsurprisingly though, sales in Europe and America saw a significant decrease in sales for Porsche, with both regions posting a 9% and 8% drop in sales respectively. Sales in its home market of Germany was hit particularly hard. Having only shifted 26,152 cars over there, it represents a drop in sales of over 17% from its 2019 figures. 

Back on the topic of surprising, Porsche has managed to deliver a total of 20,015 Taycans to customers in 2020. To add to that, sales of the 718 and Cayenne model lines also saw a modest uptick in demand over the last year, showing a 6% and 1% increase apiece from its 2019 figures. 

Looking at the year ahead, Porsche has hinted at the prospect of ‘additional derivatives of the all-electric Taycan and the 911, among others’. We already know that there is to be an estate Taycan Cross Turismo in the works. As for the other products though, it remains to be see what the German automaker would wow us with next. 

PRESS RELEASE: Porsche delivered a total of 272,162 new vehicles worldwide last year, just three percent below a record 2019. In this respect, the sports car manufacturer benefits from its strong global positioning. “The corona crisis posed a great challenge from spring 2020 onwards. Nevertheless, we were able to keep deliveries comparatively stable for the year as a whole,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Our fresh, attractive product range, the successful start of the Taycan as the first all-electric Porsche and the charisma of our brand – all this contributed to this positive result despite the difficult times.”

More than 20,000 deliveries of the electric sports car Taycan

Taycan deliveries totaled 20,015 in 2020 – despite a six-week stop to production just as the new model was ramping up and many markets were planning spring premieres. The Cayenne led demand at 92,860 sales, an increase of one percent compared with the previous year. Two-door sports cars were also very popular. A total of 21,784 vehicles from the 718 model lines found new owners – six percent more than in the previous year. Deliveries of the iconic Porsche 911 totaled 34,328. 

Growth in Asia-Pacific and China

Porsche delivered 88,968 vehicles to Chinese customers in 2020 – an increase of three percent compared with 2019. The Asia-Pacific, Africa and Middle East region also continued to develop positively overall: 121,641 vehicles were delivered there, corresponding to an increase of four percent compared with the same period in the previous year. Porsche delivered 80,892 vehicles in Europe and 69,629 in America. 

After the robust 2020 result, Porsche is optimistic about further positive developments in 2021. “We are continuing our product offensive – our customers can look forward to it. It will include additional derivatives of the all-electric Taycan and the 911, among others. We are full of optimism and looking forward to 2021, a year that will also be characterized by unique experiences with the Porsche brand,” says Detlev von Platen.

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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