Porsche has just reported selling a total of 68,426 total units in the first quarter of 2022. Although this isn’t necessarily a bad result, this is 5% lower than what the automaker managed during the same period last year.
The Porsche brand did see a significant amount of growth in Europe. However, other important regions for the company like Asia-Pacific, Middle East, China and US saw a slight decline due to issues like the recent outbreak of the new Coronavirus variants.
Porsche says that their SUV’s are the models that are bringing in the most customers. While models like the Cayenne and Macan are popular in their respective segments, many new recent releases of tough competitors like the Grecale for example, have slowed down their sales.
More information is available in the press release.
PRESS RELEASE
In the first quarter of 2022, Porsche delivered 68,426 units to customers worldwide. This represents a decline of 5 per cent compared to the previous year. “In light of the exceptional circumstances affecting the wider automotive industry, our sales teams and dealers performed well in the first quarter,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “The resurgence of the coronavirus in some regions such as China, coupled with ongoing significant supply and logistical challenges, have put us to the test. At the same time, our products continue to be in high demand among customers worldwide – equally in Europe, the Americas and China.”
Growth in Europe
The multifaceted challenges faced by the sports car manufacturer in the various regions of the world painted a varied picture when it comes to deliveries. In Europe, Porsche delivered 22,791 vehicles in the first quarter, marking a year-on-year increase of 18 per cent – despite figures being very strong over the same period in 2021. Numbers were also up in the home market of Germany, with 6,925 deliveries representing an increase of 16 per cent. In China, the largest single market for Porsche, the sports car manufacturer made 17,685 deliveries. The renewed outbreak of the coronavirus associated with the closure of Porsche Centres in some regions and logistics challenges resulted in a 20 per cent decline in deliveries.
In total, 28,991 vehicles were delivered to Porsche customers in Asia-Pacific, Africa and Middle East. In particular, the Porsche Asia Pacific¹ region experienced its strongest first quarter yet, with a robust 23 per cent increase in deliveries in Q1 2022 compared to the previous year, despite Q1 2021 deliveries in the region reaching all-time highs. This positive result continues the steady momentum seen throughout the region, as Porsche Asia Pacific registered its best-ever result in 2021 in terms of deliveries.
In the US, 13,042 vehicles were delivered to Porsche customers despite supply and transit issues affecting multiple automotive brands. This compares to the best first quarter ever in the previous year.
SUVs remain extremely popular
The greatest demand was, once again, for Porsche’s SUV models: the Porsche Cayenne was delivered to 19,029 customers. Deliveries of the Macan totalled 18,329. The all-electric Porsche Taycan went to 9,470 customers. The sports car icon, the 911, was delivered 9,327 times worldwide. A total of 7,735 examples of the Panamera went to customers. A further 4,536 deliveries of the 718 Boxster and 718 Cayman were made.
“We remain guarded as we move into the second quarter, particularly in light of the armed conflict in Ukraine, which we view with consternation and concern for those involved. The health and safety of the people are paramount. The impact on our business activities is being continuously reviewed and assessed by our task force of experts. In spite of all this, we remain optimistic in our overall outlook and won’t be making any compromises when it comes to creating emotive and unique experiences for our customers,” says Detlev von Platen.
