Does MIROS really need to be part of vehicle trading App?
Automotive concierge platform Motorist.my recently launched the Motorist Super App in Malaysia together with MIROS.
This App is to help car users in the country conveniently manage all aspects of vehicle ownership via their smartphone through a single App.
Meanwhile, in conjunction with the launch, Motorist.my signed a Memorandum of Understanding with the Malaysian Institute of Road Safety Research (MIROS) to include a feature within the app that provides information on the safety rating of vehicles according to the New Car Assessment Program for Southeast Asian Countries (ASEAN NCAP).
Martin Belson, General Manager of Motorist Technology Sdn Bhd (Motorist.my) said, “Much more than the contemporary used car buying and selling platform and app, the Motorist Super App is one that supports motorists in all stages of their vehicle ownership lifecycle, starting from the point when the car is bought, to covering all matters pertaining to driving, managing and maintaining the car and until the car is sold.
We are excited to introduce the app to vehicle owners here and to collaborate with MIROS to drive awareness on vehicle safety through the app”.
Established in Malaysia in 2018 as an expansion from Motorist in Singapore, where it is the leading automotive concierge platform, Motorist is one of the biggest automotive concierge platforms in the region with over 2,100 certified automotive partners including Malaysia’s AXA Affin General Insurance, Etiqa Takaful and Liberty Insurance.
With the Motorist Super App’s smart tools and services, car users in Malaysia can:
- Receive notifications and reminders for road tax expiry, car insurance renewal, servicing, and more.
- Receive alerts on summons, and traffic fines and make payment directly through the app.
- Save time by receiving competitive quotes within 24 hours for motor insurance or cars they want to sell.
- Receive invitations to join community chat groups of users with the same car model.
Interestingly, the App is supposed to promote safe driving which they say delivers on Motorist’s brand purpose of empowering ‘smart drivers’ (how is this possible). This sounds more like PR talk over actual delivery.
Meanwhile, with just one convenient tap on the app, car users can access the live feed of traffic cameras on all major highways, so they can check if there are traffic jams, roadblocks, floods, or car breakdowns before they start their journey.
In addition, with the app’s ‘Co-Driver’ feature, car users will receive real-time audio alerts when approaching police enforcement camera zones, as well as reminders to drive more responsibly.
Azhar Hamzah, Acting Director General of Malaysian Institute of Road Safety Research (MIROS) said, “With an average of 18 people killed in road crashes every day, road and vehicle safety remains a major concern in Malaysia and it is vital that local authorities and automotive players work collaboratively towards a common goal of ensuring better safety for vehicle owners and other road users.
The safe driving features in the Motorist Super App are definitely a step towards that and we are delighted that we could work together with Motorist.my to incorporate information of the ASEAN NCAP rating of vehicle safety within the app”.
Belson added that Motorist will also continue to leverage on close partnerships and wider collaborations with relevant organizations in Malaysia to provide value-added services for Motorist’s users. It has recently partnered with Etiqa Takaful to provide a more competitive motor insurance quote to users as a key addition to its service offering.
A marketing campaign is currently running from now until 30th January 2023, whereby car users who download the Motorist Super App can stand to win prizes such as Apple products like iPhone 14, AirPods 3, Apple Watch SE, and more.
They also stand a chance to win RM2,000 weekly from a vehicle plate draw, simply by adding their vehicle details in the app. More details of the campaign can be found here.
