2023 was the best-ever sales year Lamborghini has had in its 60 years of business.
While many at the age of 60 may start to wind down, it does appear though that the sixth-decade in existence is only when Lamborghini is hitting its stride. Such is because the raging bull has only in its 60th birthday last year did it for the first time ever manage to sell over 10,000 cars in a single year.
More precisely, the final tally of bulls leaving the Sant’Agata gates was 10,112. This figure represents an over 10% increase in 2022, and further confirms a steady growth trend Lamborghini has experienced over the last several years.
Now delving further into the 10,112 sales statistic, it should perhaps come as no surprise for the 6,087 Urus SUVs delivered in 2023 to account for the majority of Lamborghini sales (60%) in 2023. Not all that far behind however is to be the Huracan, with its 3,962 unit tally seeing for the supposedly baby Lambo having its best sales year to date yet.
As for its flagships on the other hand, Lamborghini has also noted for 12 of the 63 V12s it made in 2023 were the last run of its Aventadors. The other 51 instead went into what the supercar marque has termed ‘Few-Offs’, which over the last year included likes of its Invencible Coupé and Auténtica Roadster.
In terms of where Lambo interest is the strongest in 2023 meanwhile, the United States continues to be the raging bull’s top market with 3,000 cars delivered over the last 12 months. This is then followed by Germany (961), Chinese Mainland, Hong Kong and Macau (845), the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France & Monaco (255), Switzerland (211), Taiwan (131) and India (103).
This sales success milestone caps off a rather eventful year for raging bull marque in 2023, with the biggest news this past 12 months in Lamborghini-land being the official debut of its Revuelto. Lamborghini’s first-ever production PHEV, orders for this Aventador successor apparently already stretches deep into late 2026. The supercar manufacturer had also showcased its Lanzador concept e-crossover and debut its SC63 LMDh category racing car, which will from 2024 onwards run in the FIA World Endurance Championship and the IMSA WeatherTech Sportscar Championship.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, recently remarked on 2023’s sales success by stating: “It’s a true source of pride for the whole company to have surpassed the 10,000-car delivery mark. Playing a role in achieving this milestone for Lamborghini is an honor for me and for all the people who work tirelessly to achieve this goal. This is a success made possible by the commitment of everyone, a major accomplishment based on true teamwork. But as always, we’re not stopping at single milestones, and we’re ready to take on more exciting new challenges in 2024.”
“This outstanding achievement is a clear sign of the growing perception of our brand worldwide and confirms that the strategy we’ve adopted is succeeding,” added Federico Foschini, Lamborghini’s Chief Marketing & Sales Officer. “It’s a success made possible also thanks to the invaluable contribution of our network of 184 dealerships operating in 54 different markets. Our aim for 2024 is to confirm our growth trend in the three macro-regions also thanks to the contribution of Lamborghini Revuelto.”
