Hyundai N Vision 74 Achieves Global Design Awards Grand Slam

The N Vision 74 is among the six designs Hyundai scooped top honours with at the 2023 Good DESIGN Awards.  

In what has become an annual occurrence already since it started knocking it out of the park with its designs, Hyundai once again won big at the 2023 GOOD DESIGN Awards in the U.S. This year the South Korean automaker nabbed six top honours, including four in the Transportation category and two in the Interactive Media category. 

Though the bigger news with its recent 2023 GOOD DESIGN Awards haul is for its N Vision 74 to have achieved the not-insignificant feat of a global design awards ‘grand slam’. The aforementioned ‘grand slam’ saw this hydrogen hybrid rolling lab winning all four major global design awards: iF, IDEA, Red Dot, GOOD DESIGN.

Delving a little deeper now into the Hyundai’s winners in the 2023 Good Design Awards, the aforementioned N Vision 74 joins IONIQ 6, Grandeur (Azera) and Kona as being selected in the Transportation category.

According to Hyundai, the N Vision 74 is part of its heritage communication efforts that seek to find the vision of the future through the bold spirit of the first independently developed Korean sports car prototype, the ‘Pony Coupe Concept,’ unveiled in 1974. On the flip side meanwhile, the sleek and curvaceous IONIQ 6 utilises its smooth streamlined design to achieve the highest aerodynamic coefficient (Cd) of 0.21 among all Hyundai models thus far. 

The Grandeur on the other hand has been touted by its maker for its advanced aesthetic to reinterprets the heritage designs of previous models. With a futuristic exterior styling and an interior that maximises comfort and luxury, it is said by Hyundai to embody the image of its flagship sedan.

As for the Kona, Hyundai states for it feature a future-oriented image unique to electric vehicles while inheriting the existing iconic design elements. The seamless horizon lamp that spans the front, the prominent surfaces and the sharp lines harmonise to emphasise elegance.

Hyundai also won awards in the Interactive Media category with the ‘Seon,’ connected car Navigation Cockpit (ccNC) infotainment system, and the ‘Hyundai Sans UI,’ the mobility-exclusive font.

‘Seon’ is Hyundai’s new design theme applied to the next-generation integrated infotainment system, first introduced in the new Grandeur. It completes a differentiated graphic design that uses linear elements, such as straight lines and ovals, that can be seen in daily life to convey a familiar and comfortable feeling.

‘Hyundai Sans UI’ is instead Hyundai Motor’s first mobility-exclusive font, applied to the infotainment system of every ccNC-applied Hyundai model. It contributes to enhancing the completeness of the infotainment system by providing consistent legibility in any external environment through a harmony of smooth curves and refined straight lines.

“With this intuitive and attractive design, we’ve provided a familiar and comfortable interface for our customers to enhance their overall experience,” said Haeyoung Kwon, Vice President and Head of Infotainment Development Center. “We are proud to offer these award-winning features that truly prioritize the needs and satisfaction of our valued customers.”

“We feel a tremendous sense of honor to receive acknowledgment from the GOOD DESIGN Awards for these significant vehicles and innovations,” said SangYup Lee, Executive Vice President and Head of Hyundai & Genesis Global Design. “This recognition serves as a testament to the exceptional dedication exhibited by our team of visionary designers, who poured their unwavering passion and commitment into this project, alongside our collaborative engineers at the R&D center. It highlights the remarkable competitiveness of Hyundai’s design identity within the global market.”

The GOOD DESIGN Awards, which started in 1950 and is now in its 73rd year in 2023, is the oldest design award recognised for its authenticity and authority in the world. It selects award-winning works in each field based on comprehensive evaluations for the highest aesthetic in terms of innovative design, new technologies, form, materials, construction, concept, function, utility and energy efficiency, and sensitivity to the environment. 

The GOOD DESIGN Awards are selected through collaboration between The Chicago Athenaeum: Museum of Architecture and Design in Chicago, Illinois, and The European Centre for Architecture, Art, Design and Urban Studies in Europe. They announce award-winning works in various categories for Fortune 500 and global leading companies every year.

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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