Will Toyota be worried when this BR-V arrives in the same segment as the Veloz?
When the previous BR-V was launched in Malaysia in late 2016 it took strong initial bookings because it had all the right needs provided for middle class Malaysians. Some 4,000 units were taken up in just 30 days.
String sales continued and in June 2020 a refreshed version of this BR-V was released at a selling price from RM90k to RM97k.
Now, 2 years later we have an all new BR-V about to make its debut in Malaysia after successful introductions in Thailand and Philippines.
The All-New BR-V gained positive feedback from spectators after an exclusive preview at the 8th Philippine International Motor Show held at the World Trade Center, Pasay City in September this year.
With the recent launch of this All-New BR-V, Honda will further enhance the already remarkable package of the current BR-V with the following features:
Spaciousness: The All-New BR-V elevates its already spacious and comfortable cabin that provides better legroom and head clearance with its 7-seater SUV seating capacity that contains larger body dimensions and cargo space.
With these upgraded features, this best-selling model is indeed purposely designed to serve the needs of the drivers and passengers, and provide comfort and utility space for the whole family.
MUV Value: Interior-wise, the All-New BR-V features high-quality textures and functional approach to achieve comfort and practicality for both driver and passengers.
Furthermore, a first for this model, the All-New BR-V now features a Manual Height Adjuster and Adjustable Steering Wheel across all variants for added driver convenience.
SUV Style: With its improved ground clearance, and increased and newly designed sporty 17-inch alloy-wrapped 215/55 RR17 94V tires, this model features an enhanced rugged at the same time premium look for that SUV style and feel.
At the heart of the all new Honda BR-V is a powerful yet efficient (as is the case with all Hondas) 1.5L DOHC i-VTEC petrol engine capable of putting out 121Ps of power and 145Nm of torque paired to a CVT gearbox and we can also assume that the top spec version of the car will come with Honda Sensing as standard.
Speaking of Honda sensing, the Honda BR-V would enjoy a whole host of safety features under this including a collision mitigating brake system, auto-high beam, lane keeping assist, lead car departure notification system, road departure mitigation system, lane departure warning, adaptive cruise control and low-speed follow.
Needless to say, with all these safety features going for it, the all new Honda BR-V has received a 5-star ASEAN NCAP rating and demonstrates why most Malaysians hold the brand in such high regard. The brand’s cars are safe, reliable, stylish and fuel effective, they are literally the whole package.
The only problem now would be the price, the current generation Honda BR-V are priced at RM90,700 and RM97,700. If Honda can manage to keep the BR-V priced at under RM99,000 I think it should still sell, however with the Veloz priced at RM95,000, Honda’s best bet would be to keep it below the RM95,000 mark.