Hiroshi Takahashi Appointed MD of Hino Motor Sales Malaysia

He succeeds Atsushi Uchiyama as the new head at Hino in Malaysia. 

There is a new head at Hino Motor Sales Malaysia, with Hiroshi Takahashi succeeding Atsushi Uchiyama as the new Managing Director of the Japanese truck maker’s local subsidiary over here from the 1st of October 2023. 

With two decades of experience in Vehicle Sales and After-Sales Services, Mr. Takahashi began his career at Hino Motors LTD, Japan, in 2004. During his 16-year tenure there, he has made contributions to the After-Sales Planning and New Vehicle Sales Planning departments. In between those years, he also supported Kyushu-Hino Motors, one of Japan’s largest dealers, for 3 years.

When he was leading the After-Sales Service Planning team, Mr. Takahashi was responsible for operational efficiency and optimising workshop capacity utilisation. Notably, this included making improvements in the appointment system, recruitment support, and the implementation of Kaizen (improvement) activities to enhance areas with potential for improvement. These initiatives were crucial at that time, as Japanese dealers grappled with severe manpower shortages and customer maintenance appointments were limited due to full capacity.

Transitioning into his new role at Hino Malaysia, Mr. Takahashi intends to enhance existing operational practices both internally and externally, with a strong emphasis on intensifying vehicle sales and after-sales efforts. These initiatives are intended to ensure the satisfaction and happiness of Hino’s customers, dealers, and business partners for long-term success in business. In addition to the commitment to excellence, the welfare and happiness of Hino’s employees are to be prioritised, as they serve as the backbone of the company.

Takahashi further emphasised Hino’s commitment to putting technology and innovation as integral components of their strategy to optimise operational processes. Hino Malaysia aims to ensure increased efficiency and seamless functioning, aligning with the brand’s core mission of ‘Maximise Customer Vehicle Uptime and Minimise Vehicle Lifetime Cost’.

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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