Earlier this year, Aston Martin revealed their first SUV ever, with the Aston Martin DBX. It was a huge success and it maintained a strong position in the luxury SUV segment. Earlier this year, they showed us the DBX ‘The One Edition” as well as the DBX707, which is their fastest and best handling SUV to date.
Fast forward a few months, and the first customer car of the DBX707 has finally rolled out of the assembly line at St Athan, Wales. The DBX707 is planned to be sold in up to 50 countries with all units hand built at St Athan, where they employed 100 new workers just to build this new vehicle.
More information is available in the press release.
PRESS RELEASE
Aston Martin DBX707, the world’s most powerful luxury SUV, has begun to roar off the assembly line at St Athan, Wales.
Inspected by the Secretary of State for Wales, Simon Hart MP and Parliamentary Under-Secretary of State for Wales, David Davies MP, the very first DBX707 customer car was completed today, with the benchmark-setting model set to be shipped to more than 50 countries around the world over the coming months.
Proudly hand built at the British ultra-luxury manufacturer’s facility in St Athan, Wales, DBX707 elevates Aston Martin to the pinnacle of the luxury SUV segment with a unique combination of blistering performance, supreme dynamics, unmistakable style, and absolute luxury.
Providing immense power with its signature 707 PS, DBX707 is capable of a maximum speed of 193mph and can reach 0-60mph in just 3.1 seconds. The new DBX707 is an SUV like no other, engineered with an abundance of character and compelling capability, DBX707 is the ultimate SUV in every respect.
More than 100 new skilled automotive technicians have been recruited by Aston Martin at St Athan to support the ramp-up of DBX707 production, with the DBX model the first Welsh-built production car for almost 50 years.
Michael Straughan, Chief Operating Officer of Aston Martin Lagonda, said: “Aston Martin is immensely proud to be manufacturing industry-leading products like DBX707 from a world-class facility in Wales, and we are delighted to see the very first model completed.
“As the first car delivered through the product development cycle under the leadership of Lawrence Stroll, Executive Chairman of Aston Martin Lagonda, DBX707 is a symbol of the new era for Aston Martin and the brand’s ability to combine ultra-luxury and high-performance.
“The initial reaction from customers and media has been tremendous, and as we ramp-up DBX707 production at St Athan, it is fantastic that we have also had the opportunity to grow our team and create more employment opportunities for people from the local community. Wales has a rich tradition of industrial and engineering excellence and we’re excited to be forging the future and to support that proud heritage.”
The Secretary of State for Wales, Simon Hart, said: “It’s great to see the iconic Aston Martin brand roll off the production line in here in Wales, before being exported to countries around the world. The success of the DBX707 is testament to the highly skilled and hard-working team, and it’s fascinating to see how they work.
“I want Wales to be a highly attractive location for cutting-edge automotive technologies and the UK Government will continue to work to secure and support the investment of companies, like Aston Martin, as they drive economic growth and create jobs.”
