Why is Chery sharing news about the OMODA 5 SUV with the Malaysian media? Well, clearly it is being done to get ready for its launch in Malaysia and more so since after the recent preview with the Malaysian media and local business partners, there has been a lot of interest for this stylish SUV.
The much talked about Chery OMODA 5 SUV, has just been awarded a full five-star safety rating by the stringent European New Car Assessment Programme (Euro NCAP), scoring highly in the Adult Occupant, Child Occupant, Vulnerable Road Users and Safety Assist categories.
The SUV’s success in this test is rooted in its user-centric focus and relentless pursuit of quality, having taken into account the key demands of global consumers from the R&D and design stages.
It has not only made great advancements in body structure, safety configuration and other aspects, but has carried out adaptive development verification in different environments and road conditions around the world, including acing the Tri-Extreme Tests, conducted in extreme environments of low temperatures (<-40°C), high temperatures (nearly 50°C) and high altitudes (5,200 metres).
78 percent of the OMODA 5’s body is high-strength steel, capable of withstanding pressures of up to 1,800 MPa, and the body itself has been meticulously designed and manufactured to maintain its overall structure without deforming in the event of collisions.
Additionally, its Advanced Driver Assistance System (ADAS) incorporates 16 functions, including adaptive cruise control, to further maximise occupant safety and comfort.
Boosted by this recognition of its global-standard safety and quality, the OMODA 5 steps onto the international stage with a new attitude. The SUV has to date been launched in China, Kuwait, Israel and several other markets, and will make its way to many other countries and regions in the coming year.
Meanwhile, Chery has been known as “Technological Chery” since its foundation for insisting on mastering core technologies.
It has set up six Research and Development centres in the world and a Research and Development team of over 5,000 elite members, providing it with advantages in traditional fuel technology, new energy, intelligence manufacturing and other fields.
After more than 20 years of exploration in the field of new energy vehicles, Chery has established its leadership with four vehicle assembly platforms, five general subsystems and seven core technologies. Its EQ1 model has become the leader of mini battery electric vehicles in China.
In the field of intelligent manufacturing, Chery has released the “CHERY LION” strategy, gradually realising the intelligent layout in the whole life cycle of R&D, manufacturing, marketing, and service, as well as achieving the mass production and launch of L2.5 autonomous driving technology.
As for global market expansion, Chery is the first Chinese automobile company to export vehicles, CKD parts, engines, and vehicle manufacturing technology and equipment around the world.
Up to now, Chery has exported its vehicles to more than 80 countries and regions, and has set up 10 factories and more than 1,500 sales and service outlets overseas.
With over 10 million users worldwide, including 2 million users outside China, Chery has been China’s top passenger car exporter for 19 consecutive years.
