Chery Lands In Sabah With New Kota Kinabalu 3S Centre

This new Kota Kinabalu outlet marks the second East Malaysian Chery location after Kuching. 

Chery Malaysia has not just been aggressively expanding its product lineup, but also its local dealer network too, as the Chinese automaker recently made landfall in Sabah with its premiere location in Kota Kinabalu. 

Owned and operated by dealer-partner Universal Chery Sdn Bhd, this first Sabahan location for the Chinese automaker is situated at Lot 7, Jalan Limau Manis Off Jalan Lintas Inanam, 88450 Kota Kinabalu, Sabah. This is to be the company’s second outlet in Borneo, with its East Malaysian expansion kicking off previously in Kuching, Sarawak.  

This new Sabahan 3S centre has been touted by Chery to span a capacious 1,400 square meters, offering customers a comprehensive experience in vehicle viewing, customer service, and maintenance. It further adds that its service centre boasts 8 service bays staffed by trained Chery technicians, which is capable of servicing up to a whopping 830 vehicles every month.

The showroom is open daily – from 8.30 a.m. to 6.00 p.m. (Monday – Friday), from 8.30 a.m. to 4.00 p.m. (Saturday) and from 10.00 a.m. to 3.00 p.m. (Sundays and Public Holidays). The service centre meanwhile is open from 8.00 a.m. to 5.00 p.m. (Monday – Friday) and from 8.00 a.m. to 3.00 p.m. (Saturday); closed on Sundays and Public Holidays.

“We are thrilled to establish our presence here in Sabah, thus expanding our network further across Malaysia, providing more Malaysians with the opportunity to own our range of vehicles,” said Chery Malaysia Vice President Lee Wen Hsiang at the launch. Chery Kota Kinabalu – Universal Chery Sdn Bhd is one of 40 Chery dealerships nationwide.

“This new showroom and service centre underscore our commitment to providing exceptional service and convenience to our customers in Sabah. We look forward to welcoming new customers to our brand and for them to experience the quality and reliability of our Chery vehicles,” he added.

In July 2023, Chery Malaysia made a splash locally with the unveiling the Omoda 5 and Tiggo 8 Pro. This March further marks another significant milestone for the marque as it ventured into the electric vehicle market with the launch of the Omoda E5.

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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