The Proton e.MAS 7 Was Malaysia’s Best-Selling EV In January 2025

The 421 units of Proton e.MAS 7 registered in January 2025 was actually more than the next 3 best-selling EVs (all of which were BYD) combined. 

As should be expected with it having already raked in over 3,000 bookings in just over a month since it launched in December, the Proton e.MAS 7 is Malaysia’s best-selling EV for the first month of this new year. 

Based on the most recent registration data from the road transport department (JPJ), 421 units of this first-ever all-electric Proton have been fitted with number plates in its first full month on sale. And incidentally, that figure of 421 e.MAS 7s registered in January is actually to be exactly 30 units more than the next 3 best-selling EVs (all of which were BYDs) for last month combined. 

Settling for runner up position in the local EV registration rankings for January 2025 was BYD’s Sealion 7, with 151 units being fitted with number plates over here last month. The third-place M6 MPV and Atto 3 compact SUV meanwhile saw 136 and 104 units registered respectively, with the top 5 finished off by the only non-Chinese car in the top 10, the BMW i5 with 103 units registered.  

Looking further down the list still, the BYD Seal managed to secure 6th place with 95 registrations, while the Xpeng G6 and Zeekr 009 shares joint seventh spot with 81 units registered apiece. Rounding up the top 10 places are the cutesy GWM Ora Good Cat and 07 (43 units) and MG4 (41 units). 

Here’s the full list of the top 30 best-selling EVs in Malaysia for January 2025: 

Looking on a per-brand basis on the other hand, here are the top-selling EV brands in Malaysia for January 2025: 

Just delving into a little more detail regarding the best-selling EV locally in January at the end here, the Proton e.MAS 7 is currently available in 2 variants locally: Prime & Premium. Both variants feature the same front-mounted ’12-in-1 Electric Drive System’ outputting 160 kW (218 PS) and 320 Nm of torque, which in turn sees for this e-SUV to quote a 0-100 km/h time of 6.9 seconds and a top speed of 175 km/h.

Both variants of the e.MAS 7 are also to be powered by a battery pack comprising of Aegis Short Blade cells of a lithium iron phosphate (LFP) chemistry. The Prime however comes a smaller 49.52 kWh battery pack that is only good for a WLTP-rated range of 345 km, whereas the Premium nets a larger unit with 60.22 kWh usable capacity, which hence extends that figure to 410 km. 

Prices for the Prime variant of e.MAS 7 was originally slated to start at RM 109,800, while the Premium was set to be priced at RM 123,800. Thanks to the ongoing RM 4,000 rebate though, here is what this Proton e-SUV will currently cost in both Peninsular and East Malaysia for the first 6,000 customers: