This is not the first and last award for this cute and very stylish Fiat 500. This compact Italian has been winning European awards for decades and only in ASEAN nations it is under appreciated as the FIAT brand is not promoted actively as ASEAN made cars take center stage with their lower price and simple functionality.
This, however is changing and it is time for Fiat to re-emerge in ASEAN as the middle class car buyer starts looking for ‘chic and stylish’ motoring options.
In its fourth year, the News UK Motor Awards brings together the collective expertise and audiences of The Times, The Sunday Times, Driving .co.uk, The Sun and talkSport.
Voted for by consumers and shortlisted by prominent automotive journalists, this new Fiat 500 claims the title of Small Car of the Year at News UK Motor Awards 2021.
Now, why did we say earlier that this Fiat 500 will not come to Malaysia officially? Well, the previous Fiat dealer in Malaysia, Torino Motors closed years ago and since then there has been no new dealer for the Fiat brand in Malaysia.
The reasons are simple. With a national car brand commanding sales volume in a very price sensitive market, Fiat cannot sell their compact stylish cars below RM100k. Then there is issue of low cost China made brands coming into the market at below RM99k which reduces the possibility of profits after high investment in a troubled auto market.
Meanwhile, we congratulate Fiat with this win. As in previous years, the News UK awards have been judged by consumers and automotive journalists across News UK’s titles, championing best-in-class vehicles across all motor segments.
PRESS RELEASE: The award bestowed by News UK Motor Awards is the 10th achieved in UK and it adds to the trophy haul of the New 500 that already includes “Green Car” at the French Automobile Awards 2020 and “Car of the Year and Best Small Electric Car” from Driving Electric.
On top of these prestigious international acknowledgments, it has also received the “Best Design 2020” award from the German magazine “Auto Motor und Sport” and “Best Design Concept” at the renowned international “Red Dot Design Awards”.
The New 500, launched in March 2020, has already collected numerous International awards and is already the leading electric city-car in Europe.
New 500 is the first most sold car with nearly 28 percent of market share in the city car segment in Europe, leader in the city car market in 12 countries and the most sold in the entire EV market in Italy. In addition, after the launch in Europe, Israel and Brazil the New 500 is on its way to becoming the first global, “all-in”, all-electric, city car.
