Automotive High fuel price

Published on November 12th, 2020 | by Joshua Chin

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Shell Rewards Up To 4X BonusLink Points When Refuelling

Greater rewards are now up for grabs when refuelling at Shell with BonusLink. 

Customers who refuel at Shell with BonusLink now stand a chance to earn up to 4 times the BonusLink points under the recently launched ‘Ekstra Ganjaran Setiap Hari’ promotional campaign. 

Beginning from the 16th of November and running till the 30th of April 2021, Shell Malaysia and BonusLink aims to better reward their customers with its loyalty program, especially during this time of unprecedented economic uncertainty. To that end, as part of this promotional campaign, Shell customers are now able to accumulate BonusLink points faster than ever before, which can then be converted to redemptions from the merchant. 

This points reward campaign is run based on a monthly tiered increment principle. In other words, the more purchases made in a month, the higher points tier achieved, thereby receiving better rewards which culminate in the 4 times BonusLink points gain. 

Customers who swipe their BonusLink card while fuelling up, a minimum of RM 50 worth of any fuel in a single receipt, at Shell are automatically enrolled in this campaign. Each fuel transaction henceforth that exceeds RM 50 at Shell thereby moves the customer up a tier,  and thus earns the customer a greater BonusLink point multiplier factor. 

In simple terms, for every RM 50 spent after the first transaction is made, the BonusLink points received by a customer will be multiplied by another factor for every transaction thereafter. Four transactions made in a month means that the customer is entitled to four times the BonusLink points. All customers’ points tiers will reset back to the lowest tier on the 1st day of every month. 

Aside from the greater BonusLink points collection, the ‘Ekstra Ganjaran Setiap Hari’ campaign also introduces the redemption of various treats in the Shell kiosks from as low as 100 BonusLink points. These new redemption offers include 240ml Milo Original canned drink, all four flavours of the Roller Coaster 60g snack, Mighty White Smoky BBQ Bun*, and SELECT Antibacterial Wipes (15’s), among others.

Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd has stated that a top priority at Shell remains to be helping customers and communities through the COVID-19 pandemic, and hopes that customers will take the opportunity through this promotional campaign ‘to get rewarded at Shell so they can go well on their journeys’. 

PRESS RELEASE: Shell Malaysia and BonusLink launched the ‘Ekstra Ganjaran Setiap Hari’ campaign to reward loyal customers with up to 4X BonusLink Points for fuels purchases. The campaign begins on 16 November 2020 and will end on 30 April 2021.

Shairan Huzani Husain, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd said, “Helping customers and communities through the COVID-19 pandemic remains a top priority at Shell. At a time of unprecedented economic uncertainty, we’ve had to rethink our loyalty programme offerings to ensure we continue to stand behind all our customers and provide them the best value. Our partnership with BonusLink has helped us turn every journey into a rewarding one by giving customers up to 4X Points whenever they refuel at Shell, and at the same time they can also redeem a wide range of snacks and drinks from our stores from only one hundred (100) Points. We hope customers will take this opportunity to get rewarded at Shell so they can go well on their journeys.”

During this campaign, customers can accumulate BonusLink Points faster than before, based on the principle of tiered rewards where the more purchases one makes in a month, the higher the points tier they move up into, and the better the rewards they will receive – up to 4X BonusLink Points!

To participate and be upgraded to a higher points tier, customers simply need to swipe their BonusLink card at Shell and pump a minimum of RM50 of Shell FuelSave 95, Shell V-Power 97, or Shell V-Power Racing fuels in a single receipt (“Qualifying Transaction”). Customers will earn extra BonusLink Points* for each Qualifying Transaction according to the points multiplier at each points tier. They will also be upgraded to a higher points tier if they accumulate a certain number of Qualifying Transactions in a month.

For example, a customer who makes a Qualifying Transaction while at Tier 2, will enjoy 2X Points for that transaction and they will be upgraded to Tier 3. Meanwhile, a customer at Tier 4 will enjoy 4X points for Qualifying Transactions made at that tier. All customers’ points tiers will be reset back to Tier 1 on the 1st day of January, February, March, and April 2021. Refer to the table below:

Points Tier Accumulated number of Qualifying Transaction(s) made within a month BonusLink Points multiplier
Tier 1 1 transaction 1X
Tier 2 2 transactions 2X
Tier 3 3 transactions 3X
Tier 4 4 transactions and above 4X

With the points collected, customers can redeem special treats in-store for as low as 100 BonusLink Points. These include popular favourites such as a 240ml Milo Original canned drink, all four flavours of the Roller Coaster 60g snack, Mighty White Smoky BBQ Bun*, and SELECT Antibacterial Wipes (15’s) *, among others.

Visit your nearest Shell station to fuel up and start earning up to 4X BonusLink Points! Customers who wish to sign up to BonusLink can do so easily at any Shell station nationwide, or alternatively they can register by downloading the BonusLink App from the Apple App Store or Google Play Store.

For more information on this campaign, please visit www.shell.com.my/EkstraSetiapHari

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About the Author

Automotive journalist. Professional work on dsf.my and automacha.com. Personal writing found at driveeveryday.me. Instagram: @driveeveryday



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