The entire Toyota conglomerate managed to shift nearly 11 million cars worldwide in 2024.
For the fifth year in a row, Toyota has held onto its crown as the world’s largest automaker. The Japanese automaker and its Lexus premium branch shifted 10,159,336 cars in 2024, while adding its Daihatsu and Hino subsidiaries bump that figure further to a total of 10,821,480.
Toyota managed a comfortable lead over the Volkswagen Group, with the German auto conglomerate coming in second place with 9.03 million sales. The Hyundai Motor Group meanwhile, which includes the main brand Hyundai together with Kia and Genesis, claims the last spot on this particular podium after registering 7.23 million sales in 2024.
It is nevertheless worth highlighting though that while Toyota is still king of this hill, the Japanese automaker’s sales in 2024 actually fell by 3.7% compared to last year, when it sold 11.2 million units across its brand. This first decrease in 2 years is largely attributed to a nearly 20% decline in sales in its home market over the last 12 months, which was brought on by the automaker dealing with the fallout of its safety scandal.
The Japanese automaker also incidentally saw a significant 6.9% decline in sales in China, with Toyota attributing this slump to intensifying price competition from local automakers over there. The big T however had better fortunes in North America and Europe, where its 4.3% and 3.6% year-on-year sales increases helped it post an incremental overall overseas sales bump of 0.5% last year relative to the year before.
Now in terms of powertrain type, Toyota had sold 4,532,721 electrified vehicles worldwide in 2024, representing a yearly increase of 23.2%. Expectedly, hybrids accounted for 40.8% of its global sales volume last year, while fully-electric models were limited to just 1.4%.
Out of the 4,532,721 electrified vehicles sold by the Japanese automaker in 2024, nearly 92% (4,142,412 units) were to feature its self-charging hybrid system. The remaining 8% meanwhile were split between PHEVs (153,829 units), BEVs (139,892 units), mild-hybrids (94,810 units), and hydrogen FCEVs (1,778 units).
As for which particular Toyota was top of the sales chart meanwhile, Toyota unfortunately didn’t share sales data for each model separately. It is however almost certain that the RAV4 and Corolla retained their position as the best-selling nameplates of the Japanese group, with the former being the best selling SUV in America in 2024.
