Jaecoo Kicks Off Local Public Previews For Its Upcoming J7 SUV

This comes ahead of the imminent local debut of Jaecoo and its J7 in 1H 2024. 

While its official debut may still be a few months away, Jaecoo has nevertheless decided that now is a good a time as any to let Malaysians get to know its upcoming J7 SUV a little bit better. And thus coming hot off the heels of the various teasers it has made in the past couple months, this new subsidiary of Chery has since recently also announced the start of local public previews for its soon-to-launch Honda CR-V competitor. 

The promotional roadshow for this upcoming J7 SUV kicks off at the Jaecoo Premiere Experience at The Waterfront at Desa ParkCity, which is slated to run from Saturday, 9 March to Sunday, 17 March 2024, 10:00 a.m. to 10:00 p.m. Subsequent public preview events for this premiere model from the Chery subsidiary is as follows:

·       Pavilion Bukit Jalil, K.L: 19th – 23rd March 2024

·       One Utama, P.J: 10th – 14th April 2024

·       Mid Valley, K.L: 25th – 28th April 2024

·       Paradigm Mall, JB: 15th – 19th May

Speaking about the opportunity the brand sees in Malaysia, Jaecoo Malaysia President Leo Chen shared, “The Jaecoo brand was conceived based on insights about an emerging consumer group – fearless, trailblazers, ambitious individuals. After a great deal of research and analysis, we believe that Jaecoo will capture the attention of this new unconventional consumer group, which we call the new urban elite. They are young at heart, successful in their careers and in life. At the same time, they want to enjoy good quality of life and express their individuality through unique experiences.” 

“Jaecoo blends attainable luxury, off-road functionality, and intelligent technology for fans who enjoy adventures off the beaten track and exploring new experiences,” continues Vice President Jaecoo Malaysia, Emily Lek. The brand’s debut is poised to be supported by a strong network of upcoming independent Jaecoo dealerships nationwide, promising a premium ownership experience for customers.

Carving its profile as an off-road SUV brand with a refined urban appeal, Jaecoo claims to challenge the status-quo and elevate the playing field, with its “From Classic, Beyond Classic” brand philosophy apparently serving as evidence to that statement.

Jaecoo’s debut is timely as Malaysia experiences growing demand for SUVs. According to the Malaysia Automotive Association, SUVs comprised nearly 30% of the passenger vehicle market share in 2023, and that trend is expected to continue into 2024 and beyond. Malaysia will be the first in Southeast Asia to receive this SUV, following a global rollout in Eastern Europe, Asia-Pacific, and Central and South America.

The J7, Jaecoo’s flagship model, is touted by its makers at least to be designed for superior engine performance, equipped with best-in-class fuel efficiency, and enhanced safety features. This upcoming SUV is to be equipped locally with a 1.6 TGDI turbocharged four-cylinder that packs 197 PS and 290 Nm, with said power being sent to all of its wheels through a 7-speed wet dual-clutch transmission, for a claimed century sprint time of 8 seconds and a 7.48 l/100 km WLTP-rated consumption rating. 

Featuring a more premium aesthetic than its similarly-sized Omoda 5 sibling, the J7’s sleeker upright silhouette is bookended an imposing rectangular slatted front grille and pixelated LED rear light bar, with dual tone alloy wheels and a floating island roof completing the exterior picture. Highlights within meanwhile includes a 14.8-inch portrait-oriented central infotainment screen and intricate vertical air vents on its dashboard, which adds a touch of upmarket class to befit its slightly elevated status within the Chery hierarchy.  

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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