Online shoppers on Shopee can now add a brand new Volkswagen into their carts through Volkwagen’s new official store.
Riding high on previous successes with online retail, Volkswagen Passenger Cars Malaysia (VPCM) has partnered with Shopee to provide a convenient alternative to the normal new car buying experience. As easy as buying other household items or groceries on Shopee, prospective VW buyers can now buy any one of VWs full range of cars offered with a simple deposit of just RM199.
And in conjunction with Shopee’s annual 7.7 Mid-Year Sale, buyers who book their new VWs via Shopee from now till the 7th of July will be entitled to rewards that range from RM 4,279 to RM 14,819, depending on model chosen. These rewards includes exclusive online deals and savings, free home delivery within a 20km radius from your preferred dealership, free deep sanitisation package worth up to RM150, and a free Volkswagen LEGO camper worth RM499.
Seven lucky customers will also stand the chance to win RM700 Shopee voucher.
With the coronavirus pandemic still on everyone’s minds, this innovative method of car sales being pioneered by VPCM may be the new normal car buying experience. Which may not be such a bad thing, as it could all be done from the comfort of your own home. Text by Joshua Chin
PRESS RELEASE: Volkswagen Passenger Cars Malaysia (VPCM) continues to drive its online brand presence by launching an official store on Shopee, the leading online shopping platform in Southeast Asia. And in conjunction with the coming 7.7 Mid-Year Sale, the brand is offering exclusive deals for cars booked via Shopee from the 23rd June till 7th July 2020.
Customers need only pay RM199 to be entitled to rewards ranging from RM4,279 up to RM14,819, depending on respective models. This includes exclusive online deals and savings, free home delivery within a 20km radius from your preferred dealership, free deep sanitization package worth up to RM150, and a free Volkswagen LEGO camper worth RM499. Seven lucky customers who purchase a Volkswagen between 23rd June to 7th July 2020 will also stand a chance to win RM700 Shopee voucher.
The collaboration between Volkswagen and Shopee chimes with Volkswagen’s new brand design principle of ‘digital-first’. As Malaysians embrace the new normal, e-commerce platforms like Shopee, together with Volkswagen’s own eShowroom are key points of contact for new and existing customers, playing a key role in their shopping and purchase decisions. The Volkswagen store on Shopee will feature the complete line-up of models, providing a convenient alternative to those in the market for a new car.
Erik Winter, Managing Director of VPCM said the move to Shopee is a way for the brand to optimise its services on digital applications while offering the best deals and convenience when it comes to buying a Volkswagen. “We have achieved great success with our digital and e-commerce initiatives and being present on Shopee was the next natural step for us. This partnership with Shopee leverages on their digital expertise and platform to connect with our customers whilst offering them irresistible deals in conjunction with Shopee’s 7.7 Mid-Year Sale.”
Ian Ho, Regional Managing Director of Shopee added, “We are pleased to be a part of this partnership with one of the biggest motoring brands in the world. It comes just at the right time following the recent announcement by the Government on the sales tax exemption on imported and locally assembled cars. This piece of good news paired together with the attractive deals by Volkswagen on its store on Shopee is not to be missed. We look forward to strategic partnerships such as this one with Volkswagen which provides an avenue for brands to go online for the benefit of Malaysians as we begin on this journey to recovery.”
To book your Volkswagen on Shopee store, visit shopee.com.my/volkswagen.os