Roslan is Vice President, Sales and Marketing Proton

For most of you reading this, the name and the face might not click anywhere in your memory, but if you are from the media and automotive industry this name and face is very well know. Closer look at his picture and you might remember the face from every single Honda Malaysia car launch, news conference and even showroom opening for the past many years when he was President and COO of Honda Malaysia (see picture below) before joining DEFTECH.

Roslan Abdullah comes with years of valuable experience with Honda Malaysia when the Honda brand managed to work its product marketing and branding to take on Toyota Malaysia to be the number 1 selling non national car brand. Honda Malaysia was the only Honda team globally to overtake Toyota for the top position, which they still hold on today.

Now, in the ‘drivers’ seat at Proton Edar, he can share his experience from Honda in taking on Perodua in Malaysia in national car sales.

Roslan Abdullah from Honda Malaysia

PROTON would like to announce the appointment of Roslan Abdullah as Vice President, Sales and Marketing. Concurrently, he is also appointed as the Chief Executive Officer of Proton Edar Sdn Bhd (PESB),which is a wholly owned subsidiary of PROTON involved in the distribution of Proton cars and providing sales and after sales services to customers, effective June 1st, 2020.

“We are happy to welcome Roslan Abdullah to the PROTON family and we look forward to his positive contributions to PROTON’s performance during this challenging period,” said Dr Li Chunrong, Chief Executive Officer, PROTON. 

Having spent close to three decades in the automotive sector, Roslan brings with him a wealth of experience and knowledge about Malaysia’s automotive landscape. His stint in the industry covered finance, operations and sales roles. Prior to his move to PROTON, the Finance & Accountancy degree holder from the University of Brighton, United Kingdom, oversaw the operations of DRB-HICOM Defence Technologies Sdn Bhd (DEFTECH). His appointment will further strengthen PROTON’s team to achieve its long-term goal and objectives.

Proton Sales Outlet


PROTON Holdings Bhd began as Malaysia’s first national car project, founded with the aim to accelerate Malaysia’s economic development and lay the foundations for the local automotive industry. In 2017, PROTON entered its next phase to be a modern and global automotive brand; through a partnership between its two principals, DRB- HICOM and Zhejiang Geely Holding Group. Today, PROTON continues to delight its customers with cars anchored on its brand promise of Inspiring Connections, and founded on its core values of always delivering Innovative Technology, Reliability and International standards.

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