The Proton e.MAS 7 PHEV, Malaysia’s first locally introduced plug-in hybrid SUV, is marketed as a “dual-powered EV” that combines the benefits of electric city driving with the long-distance flexibility of a petrol engine.
It rising popularity today is due to its combination of high-efficiency EM-i hybrid technology, offering a low 4.3L/100km fuel consumption, with a competitive starting price around RM105,800–RM125,800. It offers EV-like, 80% pure electric driving for daily commutes with no range anxiety, low maintenance costs (approx. RM8,000 over 10 years), and modern features normally associated with shiny new electric cars.
Key Selling Points Of This e.MAS 7 PHEV
It offers a combined driving range of up to 1,065 km (WLTP) on the range-topping variant. In real-world testing, it has demonstrated a total achievable range exceeding 1,200 km.
The vehicle operates primarily in EV or series-hybrid mode for daily use, with a pure electric range of up to 146 km (WLTP). The petrol engine acts as a backup, eliminating range anxiety during long trips.
Proton estimates the e.MAS 7 PHEV is approximately 41% cheaper to run over 10 years compared to a conventional ICE SUV, with total maintenance costs estimated under RM8,000.
It features the 11-in-1 Dedicated Hybrid Transmission (DHT) and Geely’s EM-i Super Hybrid system, delivering a combined output of 262 PS and 262 Nm.
Equipped with a Lithium Iron Phosphate (LFP) “Aegis Short Blade” battery, designed for thermal stability and a long lifespan of up to 3,500 cycles. The safety suite includes up to 7 airbags and comprehensive Level 2 ADAS.
Despite being a hybrid, it offers more luggage space than most of its rivals, with a boot capacity of 528L (expandable to 2,065L).
