Most car brands in this time will be spending money on aggressive pre-Hari Raya sales offers to encourage buyers to take home a new Volvo for their Hari Raya celebration. Volvo Car Malaysia has decided in using that same money to giveaway RM100,000 worth of GrabFood vouchers to Malaysians who promote the use of social distancing. Let us explain in detail.
The holy month of Ramadan sees Volvo Car Malaysia pledging its support for social distancing via an online pledge campaign, to further reinforce the Government’s mandated Movement Control Order (MCO). Through the Ramadan Safe Pledge campaign, Volvo Car Malaysia will reward Malaysians who pledge to maintain social distancing with RM10 GrabFood vouchers.
The campaign will run from 4 to 23 May 2020, from 10.00am to 3.00pm daily, and will be hosted on a microsite – http://bit.ly/MYVolvoSafePledge, with the pledge being posted by participants on Instagram. For a period of 20 days, Volvo Car Malaysia will give out 10,000 vouchers worth RM100,000.
Nalin Jain, Managing Director of Volvo Car Malaysia said: “It is undeniable that all of us are affected by COVID-19 and the implementation of the MCO means we have adopted a new norm in our daily lives. Onward from this, we want to do what we can to help ease the burden of Malaysians. This has resulted in the Ramadan Safe Pledge campaign that provides a platform for Malaysians to reinforce their ‘stay at home’ commitment. Each chosen pledge will be rewarded with a voucher. What goes beyond is the sense of affirmation in everyone to play their role in flattening the curve, while our healthcare professionals continue to protect and safe lives.
“We hope that the daily 500 vouchers we give out will enable as many individuals as possible to purchase necessities such as food and groceries, from the safety of their homes. The ideology of safety is a fundamental driving force for Volvo, so this campaign truly echoes our ethos and enables us to humbly contribute to the community.”
The Pledge for Social Distancing
Participating in this campaign is relatively simple. Participants will need to demonstrate solidarity by reposting on Instagram, one of five different images found on the Volvo Ramadan Safe Pledge Campaign microsite. Alternatively, the pledge can be done directly through Volvo Car Malaysia’s Instagram page by clicking on the link in the bio or through its Instagram Stories.
All postings will need to tag @VolvoCarMalaysia, accompanied by the hashtag #MYVolvoSafePledge. The vouchers will be emailed directly to successful participants via the email address used to sign the pledge. Each voucher has a validity of six months and successful participants are selected daily, on a “first-pledge-first-repost” basis.
Eligibility
Every Instagram account can only participate once. Volvo Car Malaysia will select the first 500 entries per day, and throughout the 20-day campaign period, will give out 10,000 vouchers.
