EON & Sahabat AutoFest 2024 Combines Cars With Hari Raya

A comprehensive lineup of cars to test/buy and a Bazaar Raya awaits at EON & Sahabat AutoFest 2024. 

While Hari Raya may still be a ways off from now, it is nevertheless never too early to get into the festive mood. And what better way to do that to start early on the Bazaar Raya action, which in EON’s case at least could also see one eventually bringing home a brand new car!

Now the reason why this may be the case is because among the attractions at this weekend’s EON & Sahabat AutoFest 2024 is indeed a Bazaar Raya, which not just promises variety of vendors with their fashion, décor, food and other offerings, but also is set to play host to a host of carnival-like activities such as food trucks, celebrity appearances and a dedicated kids’ zone as well, to make for a fun day out for all the family.

Though of course, with this being an EON event, there are undoubtably to be a whole slate of cars for prospective buyers to test drive, as well as book too. The wide selection available during the EON & Sahabat AutoFest 2024 is set to include various models from popular brands Proton, Honda, Isuzu, Daihatsu, Audi and Volkswagen, with the newly-launched Proton S70 and the smart #1 EV on site as well. Motorcycle enthusiasts are further in for a treat with the presence of Modenas and Kawasaki, featuring their latest two-wheeled offerings.

“Organised in conjunction with EON’s 40th Anniversary, EON & Sahabat AutoFest 2024 is special, and not just because of the exciting discounts, promotions, and special packages,” said Akkbar Danial, CEO of EON Berhad, adding: “We are revolutionising the car buying experience with a new digital platform that will give our customers a smooth, fast, and hassle-free purchasing journey. Think of it as a digital, instant financing application where you could potentially drive home your new car by the end of the same day.” 

Customers placing orders and applying for new car financing via EON’s new digital platform at the EON & Sahabat AutoFest 2024 stand to win exciting prizes worth RM100,000 as well as the Grand Prize of a brand-new Proton S70. Further facilitating new car ownership too, trade-in facilities would be available together with special deals for insurance applications. Auto-detailing packages will also be offered for those looking to spruce up their current rides. 

Furthermore, the three-day event will showcase other products and services from participating brands such as AVIS car rental, PUSPAKOM, Pos Malaysia, and Petromin Express, a quick-stop car service centre. In addition to that, representatives from DRB-HICOM University of Automotive Malaysia would also be on hand to guide prospective university students interested in pursuing higher education relating to the automotive and other industries. 

The EON & Sahabat AutoFest 2024 is set to take place this weekend (at time of writing) from Friday, 1st March to Sunday, 3rd March 2024 from 10am to 6pm at the EON Headquarters in Glenmarie, Shah Alam. Ample parking space is available for visitors including at nearby Wisma DRB-HICOM, with free shuttle services ferrying them from there as well as from the Glenmarie LRT station. 

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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