Kia Elevates Customer Confidence Through the Kia Ownership Experience

Kia Sales Malaysia (KSM) is strengthening its commitment to delivering an exceptional customer ownership journey through the introduction of the first-ever Kia Ownership Experience, held from 11 to 17 May 2026 at the Kia Glenmarie flagship 3S centre in the Klang Valley.

The week-long initiative reflects KSM’s continued focus on enhancing aftersales operations, service standards, and long-term customer care as part of the brand’s broader strategy to Return, Rebuild, and Reposition Kia in Malaysia.

“Through the Kia Ownership Experience, we aim to build closer relationships with our customers while supporting measurable improvements in our aftersales offerings across our growing network,” said Hyung Ho Kim, President and CEO of Kia Sales Malaysia.

The programme gives customers, media representatives, and the wider Kia community an in-depth look at KSM’s ongoing efforts to strengthen ownership support and deliver a more confident and rewarding ownership experience for Malaysian customers.

Guided by its three core priorities, Return, Rebuild, and Reposition, KSM remains focused on strengthening customer confidence through sustainable growth, innovation, and improved ownership experiences.

As part of this commitment, the initiative also serves as an important platform for KSM to reconnect with existing owners, better understand the evolving needs of Malaysian customers, and further enhance technical knowledge across its local dealer network.

Several participating vehicles have accumulated mileage exceeding 400,000km, highlighting the long-term durability and reliability of Kia vehicles under real-world Malaysian driving conditions.

Emily Lek, Managing Director of Kia Sales Malaysia, added: “Our ownership focus at Kia Sales Malaysia is centred on strengthening dealer operations, providing exceptional value in terms of running costs, and ensuring adequate parts supply through our nearly 35,000 sq ft dedicated parts warehouse for greater service efficiency and faster turnaround times.”

“Further to this, our structured 10-step service process reflects our commitment to service excellence , from appointment booking and personalised consultation through to vehicle delivery and customer follow-up, and is designed to give customers complete confidence and peace of mind throughout their ownership journey,” she said.

Experience the Heart of Kia Ownership

The Kia Ownership Experience also features technical demonstrations led by Hyung Gyu Choi (H.G. Choi), Senior Technical Manager of Kia’s Ownership Operation Team, who joined Kia in 1993 and brings more than 34 years of global aftersales and technical service experience.

Throughout the programme, Choi, supported by KSM’s technical team, will personally inspect more than 100 Kia vehicles, including the Kia Forte, Kia Cerato, Kia Optima, Kia Picanto, Kia Sorento, Kia Grand Carnival, Kia Sportage, and Kia Sephia.

The inspections are aimed at helping owners better understand the condition of their vehicles while addressing maintenance concerns and technical enquiries. Participating customers with confirmed appointments will also receive complimentary engine oil, original Kia windshield wipers, and a complimentary car wash following their inspection.

Principal partner TotalEnergies joins the initiative with more than a century of engineering heritage across mobility, high-performance engineering, and motorsport. The event is also supported by industry partners Goodyear, TRAPO, and EV Connection.

Throughout the event, customers and visitors can enjoy exclusive promotions, product showcases, giveaways, and special offers from participating partners.

Kia owners, families, and members of the public are invited to participate in the Family Day programme from 15 to 17 May 2026, featuring service-related activities, technical engagement sessions, refreshments, children’s activities, exclusive promotions, and close-up access to Kia’s latest products and services.

Existing owners can also benefit from rebates through the Kia Circle loyalty programme without needing to trade in their current Kia vehicles.

The Kia Maintenance Plan

The Kia Ownership Experience also marks the introduction of the first-ever Kia Maintenance Plan, designed to provide owners with greater convenience, predictable servicing costs, and long-term peace of mind.

The programme allows customers to lock in servicing costs throughout the coverage period regardless of future increases in labour, parts, or engine oil pricing.

The Kia Maintenance Plan includes:

• Full synthetic engine oil and oil filter replacement
• Cabin filter replacement
• Engine air filter replacement
• Brake fluid replacement
• Spark plug replacement
• Comprehensive multipoint vehicle inspection

The programme is currently offered for selected Kia Sportage and Kia Carnival variants.

For the Kia Sportage:

• The 1.6T variant is priced at RM2,980 for five years or 50,000km, based on a service interval of one year or 10,000km.
• The 2.0 variant is priced at RM3,680 for five years or 75,000km, based on a service interval of one year or 15,000km.

Meanwhile, all Kia Carnival 2.2D variants including the 7-seater, 8-seater, and 11-seater models are offered at RM3,580 for five years or 50,000km, based on a service interval of one year or 10,000km.

The New Kia Glenmarie

The Kia Ownership Experience takes place at the Kia Glenmarie flagship 3S centre, which will soon be operated by Cycle & Carriage, further strengthening Kia’s retail and aftersales presence in the Klang Valley.

Spanning a built-up area of 39,240 sq ft, the flagship facility is designed to deliver a premium customer experience, with the capacity to showcase up to eight vehicles simultaneously.

The centre is equipped with state-of-the-art aftersales facilities, featuring 20 operational service bays supported by manufacturer-approved diagnostic systems, specialised maintenance tools, and technical equipment to ensure the highest standards of service quality and customer care.