BMW Malaysia launches the 2019 7-Series at RM594,800

BMW Malaysia today introduced their all new  BMW 7 Series luxury sedans (the BMW 740Le xDrive in the Pure Excellence varian) at a price that will have Mercedes-Benz Malaysia product and marketing department staying back late to figure out how they got this pricing as the recently launched 2019 Mercedes-Benz was launched at RM658,888 which is some RM64,000 more expensive.

This 7 Series is a PHEV and this new-generation Plug-In Hybrid Electric Vehicle (PHEV) can be driven on electric power alone in city traffic or cross-country. The 113 hp electric motor allows the vehicle an electric range of up to 46 kilometres. The intelligent all-wheel-drive system ensures supreme traction, optimised directional stability and enhanced agility through corners in all weather and road conditions. Perfectly executed power distribution between the front and rear wheels gives the New BMW 7 Series extremely dynamic accelerative ability.

Bold design for exceptional prowess.

For a more prestigious appearance, the New BMW 7 Series in the Pure Excellence exterior design embodies the language of high-societal luxury. The large, upright kidney grille with active shutters is complemented by a larger BMW roundel that is 95mm in diameter, compared to the previous measurement of 82mm. While the front apron no longer includes the fog lights, the new, particularly slim and elongated headlights with laser light technology is now a characteristic design feature of the BMW luxury models. The lower part of the new front apron also has large air guides running across the outer air inlets, a first for a BMW, whereby incoming air is directly guided to the brake air channels and the Air Curtain. 

A new aspect of the side view is the almost-vertical Air Breather just behind the front wheel arches. The long wheelbase and precisely sculpted character lines also gives the vehicle an equally imposing figure from the side. The air vents integrated into the side panel now extends further up, optimising the air stream through the wheel arches. The New BMW 7 Series also features 19″ light alloy wheels in Double-spoke style 630 Bicolour with mixed tyres.

Powerful horizontal lines across the rear underscores the width of the vehicle, holding onlookers’ attention even as the luxury sedan drives into the distance. The tailpipes finishers now have a wider and more distinctive chrome trim. The new LED taillights that are 35 mm slimmer, are joined by a 6mm-wide light strip – illuminating the vehicle throughout the day. For added character, a special taillight animation sequence is performed whenever the car is locked or unlocked. Due to front and rear modifications, the vehicle has increased 23mm in length and possesses a wheelbase of 3,210mm.

Powerful core, exceptional handling.

The New BMW 740Le xDrive Pure Excellence charges forward with power from both a petrol engine and an electric motor. Sitting at the heart of the vehicle is a three-litre six-cylinder petrol engine with a peak output of 210 kW/286 hp. The advanced electric motor accompanying it contributes another 83 kW/113 hp. Positioned under the rear seats is a lithium-ion battery with state-of-the-art battery cell technology and improved storage capacity that enables the New BMW 740Le xDrive Pure Excellence to cover 46 kilometres on electric power alone. The all-electric top speed is 140 km/h.

Additionally, the plug-in hybrid drive boasts an electric boost function that makes for significantly more powerful acceleration. When the Driving Experience Control is set to Sport mode, the New BMW 740Le xDrive Pure Excellence has an overall system output of 290 kW/394 hp. The luxury sedan is capable of doing the century sprint in just 5.1 seconds. The luxury sedan has a combined fuel consumption of 2.8 litres per 100km, and a combined carbon emission of 65 g/km.

An eight-speed Steptronic transmission offers exceptional power to the drive wheels. The transmission is intelligently integrated with the navigation system, the cameras and the radar sensors, enabling efficient use of the start/stop system and the coasting function. The intelligent coasting function prevents inefficient engine cut-offs. The electric motor is fully integrated into the eight-speed Steptronic transmission as well. This ensures that pure-electric driving, the dynamics-enhancing electric boost function and the recuperation of braking energy are all extremely efficient.

The New BMW 740Le xDrive Pure Excellence sets a new benchmark in riding comfort and driving experience, thanks to the advanced chassis design. It incorporates an intelligent mix of aluminium, high-strength steel and a body structure benefitting from magnesium and carbon reinforcements (Carbon Core).


Innovative systems built for safety and comfort.

The New BMW 7 Series boasts a wealth of driver assistance systems that provides maximum safety and comfort on the road. The wide range of BMW Personal CoPilot driver assistance systems is now complemented with standard equipment such as the camera and radar-based approach and pedestrian warning system that can now detect cyclists.

The luxury sedan also features the Evasion Aid which uses steering interventions to support the driver in sudden evasive manoeuvres. In addition, the Crossroads Warning with City Brake Activation warns the driver of potential collision with crossing traffic and preconditions the brakes for increased power during emergency braking. The Steering and Lane Control Assistant provides support for narrow road sections. Parking is also made easier in the New BMW 7 Series as assistance comes in the form of the Parking Assistant and Reversing Assistant. The BMW Digital Key is also available for selected Android mobile devices to provide ease of accessibility to the luxury sedan. 

Outstanding interior acoustics.

The mark of luxury displayed on the exterior is echoed inside the New BMW 7 Series as well. Featuring a modified cockpit with redesigned displays and controls, the interior design language is truly remarkable for its class.

The luxury sedan benefits from improved interior acoustics thanks to noise insulation constructed in the rear wheel arches and optimised soundproofing elements in the B-pillar. This minimises the amount of tyre noise and wind noise entering the cabin, disrupting the comfort of the driver. Another comfort aspect comes in the form of a new mobile phone tray that supports wireless charging for compatible devices, now positioned more accessibly within the driver’s view.

Equipped with a stylish sports steering wheel and an instrument panel with fine leather finish, the elegance of the New BMW 7 Series is amplified with Poplar Grain Grey fine-wood trim, further complemented by the Alcantara headliner and Nappa Leather upholstery. The electrically adjustable comfort seats also feature a massage function for passengers in the rear. For added enjoyment, a Panoramic glass roof Sky Lounge gives passengers a peek above the vehicle. Automatic four-zone control air-conditioning is also available, along with roller sunblinds and the rear-seat Entertainment Experience. Music can be enjoyed via the 16-Speaker Harman Kardon Surround Sound System.

Advanced accessibility with ConnectedDrive.

The new BMW Live Cockpit Professional with BMW Operating System 7.0, included as standard, is distinguished by its clear structure and user-configurable screen displays. The BMW Live Cockpit Professional combines the fully digital, freely configurable 12.3-inch instrument cluster and a central 10.25-inch Control Display with touchscreen functionality. Drivers have five possible input methods to control vehicle functions: the steering wheel buttons, iDrive Controller, Touch Display, Voice Control and the Gesture Control. With the integration of navigation to the Info Display, the central Control Display can now focus solely on infotainment and advanced vehicle functions. The innovative Gesture Control has been updated to register individual finger movements and can distinguish up to seven hand movements. The luxury sedan is also complete with the Connected Package Professional, which offers services such as Remote Services, Concierge Services, Apple CarPlay and Intelligent Functions.

The New BMW 7 Series is also befitted with the BMW Intelligent Personal Assistant as standard in the infotainment set-up. It is an adaptable digital personal assistant that is voice-activated and can be woken with a personalised activation word. As a vehicle expert, the BMW Intelligent Personal Assistant delivers information about the functions and status of the BMW and provide support for navigation and entertainment. It can also be used to control the new Caring Car functions, which includes the Vitalize and Relax programmes, to automatically activate vehicle functions such as air conditioning, lighting, seat massage and music, designed to revitalise or relax the driver. Two Experience Modes are also available to adapt the interior ambience to the driver’s mood, namely the Executive and the Expressive modes.

The New BMW 7 Series is available in four elegant colour offerings – Mineral White, Black Sapphire, Bernina Grey and Imperial Blue. They can be paired with either Black Nappa Leather or Cognac Nappa Leather upholstery. The New BMW 740Le xDrive Pure Excellence will be available at all authorised BMW dealerships in Peninsular Malaysia from Friday, 19th July 2019 and 26th July 2019 for BMW dealerships in East Malaysia.

Complete premium ownership experience.

Owners of the New BMW 7 Series will experience the complete BMW Group Malaysia Premium Ownership experience which includes:

  • BMW 5-Year Unlimited Mileage Warranty with Free Scheduled Service Programme
  • BMW 2-Year/ 24 Month Tyre Warranty Programme for its Run Flat Tyre offering and services
  • BMW Roadside Assistance and Accident Hotline
  • The BMW Group Loyalty+ Mobile App – BMW White Card
  • BMW Service Online

The retail price (on the road, without insurance, and with BMW Group Malaysia’s latest 5 Years Unlimited Mileage Warranty, Free Scheduled Service Programme and BMW Tyre Warranty Programme) for the New BMW 740Le xDrive Pure Excellence is RM 594,800.00

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