Automotive

Published on November 10th, 2020 | by Joshua Chin

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Anamika Talwar Appointed Mercedes Services Malaysia MD 

Mercedes-Benz Services Malaysia has a new managing director. 

Anamika Talwar has recently been appointed Managing Director of Mercedes-Benz Services Malaysia Sdn Bhd (MBSM). Beginning from the 1st of November 2020, Anamika will be taking the place of the outgoing MD Mike Ponnaz, who has since taken on the position of the MD at Mercedes-Benz Financial Services Hong Kong. 

An engineering graduate from the Indian Institute of Technology Bombay and an MBA holder from Carnegie Melon University, Anamika also has over two decades of experience in establishing new businesses, managing country operations as well as driving growth and innovation. 

Her prior work experience includes the several major roles within the Mercedes Benz corporate world, most notably the regional Head of Strategy, Insurance and Business Development for the Americas region, not to mention the regional Head of Sales & Marketing, as well as Digital Transformation for the Africa and Asia Pacific region. 

Prior to joining Mercedes-Benz Services Malaysia too, Anamika was the Managing Director of Mercedes-Benz Financial Services Singapore for three years. It was during her time there that she was awarded “Digital Leader of the Year” Women in IT Awards Asia in 2019, thanks mainly in part to her efforts in spearheading the introduction of paperless digital lending. This innovation in turn transformed the customer transaction process, which has lead Mercedes-Benz Financial Services Singapore to receive several awards, including the “Best Luxury Car Financing Specialist”. 

Established in 2012, Mercedes-Benz Services Malaysia Sdn Bhd is a subsidiary of the Daimler Financial Services Group and the in-house financial arm of Mercedes Benz Malaysia. With a new MD at the helm, Anamika has pledged to continue the strong business momentum set by the former managing director, and continue to offer ‘an evolving suite of value added financing and insurance options’ to best cater to the needs and demands of future Mercedes Benz customers. 

PRESS RELEASE: Mercedes-Benz Services Malaysia Sdn Bhd (MBSM) has appointed Anamika Talwar as the new Managing Director, effective November 1. Anamika will replace outgoing Managing Director, Mike Ponnaz, who will take on the role as Managing Director of Mercedes-Benz Financial Services Hong Kong.

Anamika has over two decades of experience comprising building new businesses, running country operations as well as driving growth and innovation. She has previously worked as the regional Head of Strategy, Insurance and Business Development for the Americas region and as the regional Head of Sales & Marketing as well as Digital Transformation for the Africa and Asia Pacific region. 

“Mercedes-Benz Services Malaysia is a leader in the mobility and financial services industry, and I am excited for this opportunity in Malaysia to follow the strong business momentum set by former Managing Director Mike Ponnaz. Our customers are the focal point of our strategy and we will continue to delight them with an evolving suite of value added financing and insurance options tailored to their needs.” said Anamika.

Before joining Mercedes-Benz Services Malaysia, Anamika served as the Managing Director of Mercedes-Benz Financial Services Singapore for three years. During her time there, she led the transformation of the customer journey to introduce paperless digital lending and was recognized as the “Digital Leader of the Year” by Women in IT Awards Asia in 2019. In her leadership, the business received several awards for digital innovation and was recognized as the “Best Luxury Car Financing Specialist”. Anamika has a degree in engineering from the Indian Institute of Technology, Bombay and an MBA from Carnegie Melon University. 

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About the Author

Automotive journalist. Professional work on dsf.my and automacha.com. Personal writing found at driveeveryday.me. Instagram: @driveeveryday



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