Last week on the 17th of April, 2020, the iconic Ford Mustang sports car celebrated its birthday under lockdown. The celebration was quiet with just a few older siblings present and some current showroom specials wishing this much loved American motoring icon another 56 years of sales success.
PRESS RELEASE This Mustang Day – the nameplate’s 56th birthday – Mustang can now celebrate two global sales crowns, earning world’s best-selling sports car and its fifth straight best-selling sports coupe title. Mustang is also America’s best-selling sports car of the last 50 years.
Ford’s constant investment in more Mustang performance offerings is fueling its momentum, making it the best-selling sports car in the world last year and fifth consecutive year for the world’s best-selling sports coupe title.
Now 12 performance pony variants in the lineup: Mustang EcoBoost® and GT models each with two Performance Pack options, Mustang BULLITT, Mustang Shelby® GT350 and available Handling Pack, GT350R, plus GT500 with Handling and Carbon Fiber Track Pack options.
Since sixth-generation Mustang global exports began in 2015, through December 2019, Ford has sold 633,000 Mustangs in 146 countries around the world – including 102,090 Mustangs in 2019.
“We’re proud of our growing Mustang stable and performance variants,” said Jim Farley, chief operating officer, Ford Motor Company. “From Sweden to Shanghai, more and more driving enthusiasts are enjoying the feeling of freedom and the American open road in these new Mustangs. We are honored to serve our owners, enthusiasts and fans for 56 years and counting.”
Two global sales crowns
Fueled by its greatest-ever performance lineup, Mustang sold 102,090 units, according to the most recent new vehicle registration data from IHS Markit, making it the best-selling sports car in the world in 2019. During this period, Mustang sales in Germany increased 33 percent, in Poland sales rose by nearly 50 percent, and in France, they nearly doubled. Malaysia has also seen a rise in Ford Mustang sales and even recently there was viral news about a Mustang being crashed by a lady driver who went on a joy-ride.
The year 2019 also marks the fifth consecutive year that Mustang was the best-selling sports coupe in the world. Sports coupes, as defined by IHS Markit, include two-door and convertible models.
Mustang In Malaysia
The Ford Mustang was introduced to the Malaysian market in 2016 by Sime Darby Auto Connexion. Two engine variants were brought in which was the 2.3-litre inline-4 Ecoboost model and the 5.0 V8 GT model costing between RM488,888 and RM598,888 on-the-road without insurance. From what we have heard, most of these were sold during the 3-month GST/SST-free period which brought most car prices down by at least 6%. Today, most Ford Mustangs sold in Malaysia are via the reconditioned import sellers (AP holders) who sell both variants imported in from England.
