Motorcycles

SUZUKI GSX-8T and GSX-8TT have won the Red Dot Award in the product design category

The new Suzuki GSX-8T makes waves with its modern classic design

Suzuki’s street motorcycles GSX-8T and GSX-8TT have won the Red Dot Award
in the Product Design Category of the Red Dot Design Award, promoted by the
Design Zentrum Nordrhein Westfalen in Germany.

Red Dot Design Award is an internationally recognized and prestigious design
award that was established in 1955 and has been continuously presented to
this day. It evaluates products in a wide range of fields including furniture,
home appliances, automobiles, medical equipment, and IT devices, based on
nine comprehensive criteria including innovation, functionality, ergonomics,
durability, ecological compatibility, and emotional content. The award was
granted in recognition of the high evaluation of the GSX-8T and GSX-8TT for
their precise transfer of classic visual features into a clearly structured, modern
aesthetic. This marks the first time that a Suzuki product has won this award.

Comment by Takashi Ise, Managing Officer, Executive General Manager,
Motorcycle Operations
“We are honoured that the GSX-8T and GSX-8TT have received the prestigious
Red Dot Award. Both models are neo-retro street bikes that appeal both the
unique and attractive elements of Suzuki’s past iconic models, and modern
performance. Designed to suit a wide range of riding situations, from
everyday use to touring, they offer enjoyment to customers across diverse
lifestyles. Suzuki upholds the corporate slogan of ‘By Your Side’ and will
continue to make efforts to create products that satisfy our customers in
both performance and design.”

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