The intention is to provide enhance the used car trading experience.
Sime Darby Auto Selection (SDAS) has recently signed on an exclusive partnership with online car bidding start-up myTukar. A partnership forged with the goal to ‘revolutionise the pre-owned car trading experience for customers’.
To those unfamiliar with either company, SDAS is the pre-owned subsidiary of Sime Darby Motors Malaysia. Beginning life as a certified BMW Premium Selection pre-owned dealer, SDAS has expanded its business into a multi-brand dealer specialising in pre-owned vehicles, with multiple showrooms in both the Klang Valley and Johor Bahru.
Meanwhile, myTukar is an online startup that primarily focuses on the sale of used cars through an online bidding platform. In the company’s own words, they ‘offer a simplified, transparent and convenient way of trading pre-owned, used cars through digitalisation.’
It is through this digitisation process though that the partnership is apparently built on. myTukar will enable the expansion of SDAS’ nationwide network. Thereby presenting more vehicle choices to SDAS customers thanks to the wider procurement grid. SDAS inventory management will also be enhanced through this collaboration, due to myTukar’s ‘proprietary big data analytics of used car transactions.’ At the same time however, the online used car transaction database that SDAS brings to the table will provide myTukar with additional transparency and improved accuracy on actual market transactions.
Through this mutually beneficial collaboration, SDAS aims to utilise myTukar’s technology-enabled platform to grow into the largest and most trusted certified pre-owned car dealer in Malaysia. That said, both companies are still committed to to find more ways to make the pre-owned car trading experience a breeze for its customers.
Considering the uncertainty of the times ahead, there is perhaps no better time to offer a more seamless and stress-free way to sell off a car. Wish the same could be said for people on the flip side of the coin, as the used car buying process is still as complex and stressful as ever.
PRESS RELEASE: Sime Darby Auto Selection (SDAS), the pre-owned car subsidiary of Sime Darby Motors in Malaysia, has signed on an exclusive partnership with online car bidding platform myTukar to revolutionise the pre-owned car trading experience for customers.
The collaboration with myTukar will expand SDAS’ network nationwide, enabling access to a wider procurement grid which would present more choices to SDAS’ customers, and an online used car transaction database which would provide them with transparency and improved accuracy on actual market transactions.
SDAS began as a certified BMW Premium Selection dealer and is today a multi-brand dealer for pre-owned vehicles, with three branches in Klang Valley and one in Johor Bahru.
“We aim to become the largest and most trusted certified pre-owned car dealer in Malaysia. The digitalised process that myTukar provides ensure that our customers will receive the highest trade-in value, through a seamless and transparent experience for peace of mind in selling their cars and buying used cars. We look forward to a fruitful partnership with myTukar, and to finding more ways to make the pre-owned car trading experience a breeze for our customers,” added Jeffrey Gan, Managing Director, Retail and Distribution, Malaysia, Sime Darby Motors.
The collaboration with myTukar is also expected to enhance SDAS’ management of its inventory by anchoring on myTukar’s proprietary big data analytics of used car transactions.
Fong Hon Sum, CEO of myTukar said, “myTukar is excited to begin this journey with Sime Darby Auto Selection and we welcome their inspectors onto myTukar’s technology-enabled platform. I strongly believe that this partnership will reinforce our mutual vision of giving customers a seamless and transparent process of purchasing and selling their cars.”
