Two variants of the Proton e.MAS 7 are available: Prime (RM 109,800) and Premium (RM 123,800).
After what has felt like months of teasing, Proton has finally officially unveiled its e.MAS 7 over here. This first-ever fully-electric model for the Malaysian marque lands locally with prices starting from RM 109,800, and here below is everything else that there is to know about this e-SUV:
Variants On Offer
Two variants are to be offered with the e.MAS 7: Prime & Premium. Both variants feature the same electric drivetrain, but the battery capacities differ between the two. There is expectedly also more kit available with the higher-end Premium trim, as to be detailed further below.
Prices
The Prime variant of the e.MAS 7 lands with a price tag of RM 109,800, while the higher-end Premium retails for RM 123,800.
Proton is also currently offering a rebate of RM 4,000 for the first 3,000 orders of the e.MAS 7, regardless of variant. This therefore sees the price of the Prime trim drop to RM 105,800, whereas the variant sneaks in just under its previously-estimated RM 120,000 starting price with a promotional price tag of RM 119,800.
For the sake of comparison too, here are the retail prices for other EVs currently on offer in Malaysia that are in the e.MAS 7’s general segment:
- BYD Atto 3: RM 149,800
- BYD M6: 109,800
- Chery Omoda E5: RM 146,800 (promo price: RM 135,800)
- GAC Aion Y Plus: RM 119,800
- Leapmotor C10: RM 149,900
- MG ZS EV: RM 125,999 (promo price: RM 99,999)
Launch Package
Proton is currently offering the following perks, for which it touts adds up to RM 8,000, as part of the e.MAS 7’s launch package:
- Power Home: Free 7 kW home charger (worth RM 1,500)
- Power Plus: Free V2L adaptor (worth RM 500)
- Power Financing: 1.98% interest rate (worth up to RM 3,000)*
- Power Online: 5-year unlimited internet data (worth RM 1,800)
- Power Exchange: Proton owner trade-in rebate from Carsome (worth RM 1,200)**
- Power Thru: 6-year unlimited milage vehicle warranty & 8-year/160,000 km high voltage battery and components warranty
*Applicable for hire purchase under Proton Commerce. Offer ends 15th January 2025
**Applicable for X70, X50, X90, S70, Persona, Iriz, Exora and Saga. Offer ends 31st March 2025.
Dimensions
The Proton e.MAS 7 comes in at 4,615 mm in length, 1,901 mm in width and 1,670 in height, with a 2,750 mm wheelbase. Boot space for this C-segment SUV is 461 litres with the seats up, which expands to 1,877 litres after the rear row is folded down.
Here is a how the Proton e.MAS 7 stacks up size-wise against some of the other cars prospective buyers may compare it against:
| Proton e.MAS 7 | Honda CR-V | BYD Atto 3 | Proton X70 | |
| Length | 4,615 mm | 4,691 mm | 4,455 mm | 4,526 mm |
| Width | 1,901 mm | 1,866 mm | 1,875 mm | 1,831 mm |
| Height | 1,670 mm | 1,681 mm | 1,615 mm | 1,694 mm |
| Wheelbase | 2,750 mm | 2,701 mm | 2,720 mm | 2,670 mm |
The Prime trim of the e.MAS 7 with the smaller 49.52 kWh battery is claimed to weigh in at 1,662 kg, while the larger 60.22 kWh battery pack in the Premium variant pushes the kerb weight up to 1,765 kg.
One more interesting dimension-related factoid worth a mention is for the e.MAS 7 to tout a maximum wading depth of 400 mm, which is to be higher than what Geely claims for the Galaxy E5 twin to this Proton e-SUV.
Powertrain Specifications
Both variants of the e.MAS 7 feature an identical electric motor setup, with the only major difference between the two trims on the powertrain front coming from the size of its drive battery.
Irrespective of variant, the e.MAS 7 will feature a front-mounted ’12-in-1 Electric Drive System’ that outputs 160 kW (218 PS) and 320 Nm of torque. Proton is incidentally claiming this e-SUV as its fastest accelerating model to date, with a 0-100 km/h time of 6.9 seconds. Its top speed meanwhile is currently rated at 175 km/h.
In discussing what feeds the drive motor now, both variants of the e.MAS 7 are to be powered by a battery pack comprising of Aegis Short Blade cells of a lithium iron phosphate (LFP) chemistry. The Prime’s pack has a usable capacity of 49.52 kWh, while the Premium nets a larger unit with a 60.22 kWh usable capacity. This in turn supposedly translates to a WLTP-rated driving range on a single full charge of 345 km for the Prime, with the Premium’s larger battery extending that figure to 410 km.
The Prime is capable of accepting only a maximum DC charging input power of 80 kW, while the Premium has tops out slightly higher at 100 kW. Thanks to the smaller battery in the Prime though, Proton is able to claim that both variants can charge from 30% to 80% in just 20 minutes when connected to their respective peak DC fast charging inputs.
As for AC charging on the other hand, both e.MAS 7 variants are capable of accepting up to 11 kW. The smaller battery pack on the Prime sees for it to take 4.9 hours to charge from 30% to 80% on the maximum AC input, while the Premium’s larger-capacity pack will instead take 6.1 hours to attain the equivalent increase in its battery percentage.
During a prior product presentation, Proton has claimed that the Aegis Short Blade batteries have an energy density of 192 Wh/kg, are safer than standard lithium ion designs thanks to wet process dual separators and have improved durability of 3,500 cycles (1,000,000 km of driving). The battery packs are further integrated into the chassis with Cell-To-Body construction for better torsional stiffness, which enables better packaging and a lower centre of gravity.
Chassis Specifications
Underpinning the e.MAS 7 is Proton’s new Global Modular Architecture (GMA), which in essence is Geely’s Sustainable Experience Architecture (SEA) with some modifications.
The e.MAS 7 nets MacPherson struts up front, while its rear features a multi-link suspension setup. Proton has previously claimed that it has revised the suspension tuning for this e-SUV over its Geely twin, with this newly-stiffened localised configuration said to deliver better ride comfort and body control.
Electrically-assisted power steering is expectedly to be found on the Proton e.MAS 7, with the turning radius of this e-SUV currently being rated at a surprisingly narrow 5.4 metres.
Rolling stock on the Prime variant of e.MAS 7 are to be a set of 18-inch alloys shod in 225/55 profile rubber from Giti. The higher-end Premium trim instead nets wheels that measure 19-inches in diameter, with it to then come wrapped in a set of slightly wider 235/50 profile Goodyear tyres.
Equipment List
The Prime variant of the Proton e.MAS 7 comes with the following standard equipment:
Exterior:
- Automatic LED headlights with follow-me-home feature
- Active High Beam Control
- Full-width LED through-type tail light bar
- Concealed exterior door handles
- Electrically adjustable, folding and heated exterior door mirrors
- Roof rails
- Power windows with anti-trap feature
- Rain-sensing automatic wipers
- Rear window wiper
Interior:
- 10.2-inch LCD fully digital instrument display
- 15.4-inch central infotainment touchscreen with 2.5K resolution display & CarBitLink smartphone integration
- Multi-function steering wheel with anti-bacterial leather wrapping
- 6-way power-adjustable driver’s seat
- Manually-adjustable front passenger seat
- Manual-dimming rear-view mirror
- Slide out drawer under second row seat
- 1 USB Type-A port and 1 USB Type-C port under the centre console
- 1 USB Type-A port and 1 USB Type-C port at rear of centre console
- Two-stage boot floor
- Under-boot storage compartment
Comfort & Convenience:
- Intelligent keyless entry and start
- Walk away auto-lock
- Smartphone wireless charging pad
- 6-speaker sound system
- Dual-zone automatic air-conditioning with N95 filter and rear air-con vents
- Vehicle-to-load (V2L) capability
Safety & Security:
- 6 airbags (driver, front passenger, side & side curtain)
- Electric handbrake with auto brake hold
- Rear radar
- 360º surround view camera
- Advanced Driver Assistance System:
- Intelligent Cruise Control (ICC)
- Adaptive Cruise Control (ACC)
- Automatic Emergency Braking (AEB)
- Forward Collision Warning (FCW)
- Dynamic Brake Support (DBS)
- Lane Departure Warning (LDW)
- Lane Departure Prevention (LDP)
- Emergency Lane Keeping Assist (ELKA)
- Lane Change Assist (LCA)
- Blind Spot Detection (BSD)
- Rear Collision Warning (RCW)
- Rear Cross Traffic Alert (RCTA)
- Rear Cross Traffic Braking (RCTB)
- Door Open Warning (DOW)
- Traffic Sign Identification (TSI)
The higher-end Premium variant adds on the following features to the Prime:
Exterior:
- Panoramic sunroof with electrically-retractable sunshade
- Power tailgate
- Active grille shutter
Interior:
- Memory function on 6-way power adjustable driver’s seat
- 4-way power-adjustable front passenger seat
- Auto-dimming rear-view mirror
- Ventilated seats (driver & front passenger)
- 256-colour interior ambient lighting
Comfort & Convenience:
- Heads up display
- 16-speaker sound system with integrated speakers within front seat head rests
Safety & Security:
- Front radar
Proton e.MAS App
The e.MAS 7 will be available with what Proton dubs the e.MAS app, which it has described as a ‘dynamic platform designed to enhance the user experience from booking through ownership’. The app is said to offer various services that range from making vehicle bookings, scheduling routine maintenance appointments and accessing Malaysia’s public EV charging network.
And if this does sound very familiar to the admittedly rather-nice-to-use hello smart app, it is because this app should all but likely be the same app with a different skin. After all, the hello smart app was incidentally developed locally by PRO-NET.
The e.MAS 7 will further feature live charging map integration in its infotainment system, with over 1,700 chargers from Malaysia’s top CPOs (apparently 85% of all public chargers in Malaysia) found in its system. There is also to be real-time information too on charger availability and pricing.
Colours Available
The Proton e.MAS 7 is available in the following colours, all of which is to be paired with an Indigo Blue interior:
- Platinum Silver
- Turquoise Green
- Slate Grey
- Quartz Rose
- Lithium White
Automacha First Impressions
A quick first impression of the Proton e.MAS 7 could be found linked here, while there is also a separate story linked here that details the many quirks and feature discovered within this e-SUV.
Future Plans
Proton has strongly hinted that local assembly of the e.MAS 7 will take place in due course, while current examples will still remain fully imported from China.
There are to be 36 Proton e.MAS dealerships throughout the country at last count, with the Malaysian marque still out looking for more distribution partners to join its electrified journey ahead.
The e.MAS 7 will incidentally be the first of 5 models Proton aims to debut with its new GMA architecture. These upcoming models might not just be fully-electric too, as the platform can be adapted for PHEV and ICE powertrain options.
In fact, there are currently also credible whispers about this e-SUV’s plug-in hybrid counterpart launching locally soon. It is worth highlighting however that is thus far no official word from the Malaysian marque regarding this possibility.
