This is a brand new Mazda CX-90 and it has luxury and features to enter a very exclusive segment.
In the ever-evolving automotive segment, the luxury segment in particular, it is not enough to simply survive and one must adapt and excel to keep ahead of the next.
And this is precisely what Mazda has done with this all new CX-90 SUV, Now in its 3rd generation, yes there was fast and quick reactions to market needs and Mazda designers wasted no time in adapting to consumer needs in European markets.
Each generation has seen significant improvements, with this latest 2024 model being no exception. This large SUV now boasts an all-new SkyActiv-X engine, a long list of of technical wizardry and a design so sleek that it has worried German SUV producers, even some French.
Mazda’s KODO design philosophy has transformed the CX-90 from a humble caterpillar into a majestic butterfly. Flowing curves and chiseled lines now adorn this vehicular canvas, giving it an air of elegance and sophistication. The headlights glare menacingly, as if they were the eyes of a ferocious predator on the hunt.
The interior, too, has taken a quantum leap forward with Nappa leather and real wood trimmings, making you question if you’re sitting in a Mazda or a bespoke luxury lounge.
The Mazda CX-90 is a car with a refined interior that includes advanced technologies and amenities for a premium driving experience. It has features like third-row USB-C charging ports, air conditioning vents, and upgraded interior lighting.
With great power comes great responsibility, and Mazda has not shied away from addressing the matter of energy efficiency. The new SkyActiv-X engine offers exceptional fuel economy without compromising on performance, making you feel like a green superhero behind the wheel.
Interestingly, the first ever introduction of Skyactiv-X was way back in August 2017 and since then it has been refined by the Mazda engineers.
So, has Mazda succeeded in becoming the BMW of Japanese luxury?
