PEUGEOT Motocycles Officially Enters Malaysian Market with Premium Scooter Line-Up
French Two-Wheeler Brand Partners with Aveta International to Expand Urban Mobility Presence in Southeast Asia
Peugeot Motocycles today officially marked its entry into the Malaysian market, bringing more than a century of French design excellence and innovation to local riders. The launch is spearheaded in partnership with Aveta International, positioning Malaysia as a strategic hub for the brand’s Southeast Asian expansion.
This milestone introduction reflects the growing demand for stylish, lifestyle-oriented urban mobility solutions, with Peugeot Motocycles aiming to redefine the premium scooter segment through its distinctive “Allure” philosophy, where design, performance, and everyday practicality converge.
At launch, Peugeot Motocycles Malaysia introduced a curated line-up of four models designed to cater to a wide range of riders:
- Peugeot XP400 GT – A premium crossover scooter engineered for both urban and light adventure riding, priced at RM43,990.
- Peugeot Django Café Racer – A bold, retro-inspired model with sporty character, priced at RM16,990.
- Peugeot Django Classic – Timeless styling paired with modern functionality, priced at RM14,990.
- Peugeot Speedfight 4+ – A dynamic urban scooter starting from RM9,990.
“Notably, the introduction of the XP400 GT marks a first-of-its-kind entry for Peugeot Motocycles in Malaysia, bringing a unique crossover scooter segment that combines versatility with premium appeal. With bookings now officially open and deliveries already underway across our expanding nationwide dealer network, we are excited to make this new category accessible to Malaysian riders,” said Steven Lim, Group Managing Director of Aveta International.
He added, “As part of our long-term commitment to the market, we are also proud to support the local assembly of selected models, including the Django range and Speedfight 4+, through a Completely Knocked Down (CKD) programme under Aveta’s Eco 5 initiative to further strengthening our efforts to build a sustainable and locally anchored ecosystem for the brand.”
This expansion is supported by a dedicated local assembly facility, representing a significant investment by Aveta International to strengthen Peugeot’s brand-specific infrastructure, improve accessibility, and enhance aftersales capabilities.
Peugeot Motocycles Malaysia will adopt a phased retail rollout strategy, targeting 10 to 15 exclusive dealerships in key urban locations throughout 2026. The first flagship Experience Centre will open in Bukit Tambun on 9 May 2026, with additional locations planned for Johor Bahru and the Klang Valley in early June 2026.
Customers will also benefit from comprehensive aftersales support through dedicated Peugeot service centres integrated with Aveta’s “Aveta Care on Wheels” mobile service network.
Founded in 1898, Peugeot Motocycles has built a legacy shaped by more than a century of French engineering, design, and innovation. Guided by its “Allure” philosophy, where style meets substance and innovation is driven by emotion — the brand has long played a defining role in urban mobility, creating two-wheelers that combine practicality with distinctive European elegance.
In Malaysia, the expansion is driven in close partnership with Aveta International, which plays a key role in establishing and scaling Peugeot Motocycles’ nationwide dealer and aftersales network to ensure accessibility, service reliability, and a seamless ownership experience for Malaysian riders.
With Malaysia’s urban mobility landscape evolving rapidly, Peugeot Motocycles is targeting:
- Urban professionals seeking stylish daily transportation
- Lifestyle enthusiasts drawn to European design
- Collectors of premium heritage marques
Each model is engineered with advanced features including:
- i-Connect® digital dashboards
- Advanced ABS and SBC braking systems
- Smart-key technology
- High-rigidity chassis for enhanced stability and control
Peugeot Motocycles Malaysia is also aligning its long-term roadmap with Malaysia’s National Energy Transition Roadmap (NETR), with electric two-wheelers currently under active evaluation. The brand is additionally exploring smart city and last-mile mobility solutions, reinforcing its commitment to sustainable and future-ready urban transportation.
“Malaysia represents a key strategic market for Peugeot Motocycles in Southeast Asia. With its dynamic urban landscape and growing demand for premium mobility solutions, we are confident that our unique blend of French design, innovation, and practicality will resonate strongly with Malaysian riders,” said Laurent Lilti, Chief Executive Officer of Peugeot Motocycles Groupe.
Peugeot Motocycles Malaysia is targeting over 3,000 units in its first year, reflecting a measured yet confident approach to entering the Malaysian market.
