Maserati & Naza Italia celebrates a decade of Italian innovation and excellence
It’s been ten distinctive years since the first Trident automobiles arrived on Malaysia’s shores in 2009! Naza Italia – Maserati, the sole importer and distributor of Maserati today celebrates a decade of success in introducing the wide range of Maserati innovative models, as well as creating full lifestyle and ownership experience of the iconic Italian marque for discerned Malaysian clients.
Present at the 10th Anniversary celebration was En. SM Nasarudin Tan Sri SM Nasimuddin, Group Executive Chairman of Naza Corporation Holdings Sdn. Bhd. who attributed the distributor’s success to Maserati’s innovation and the dedication and commitment of Malaysian team to the brand and business.
He explained: “We commenced our journey as the Malaysian home of Maserati by launching the Maserati GranTurismo Sports and Quattroporte Sport GTS. This was quickly followed by the introduction of GranCabrio. 2014 was our turning point when we introduced the highly-anticipated Ghibli, an elegant and yet sporty sedan, which was very well accepted by the Malaysia market.”
Subsequently in 2016, Naza Italia-Maserati achieved its next milestone by launching the ‘Maserati of SUVs’, the Levante. In the last few years, the distributor has introduced at least three each year of upgrades and face-lifts of the various models.
“Thanks to Maserati’s continuous innovation, we are able to delight the most discerning tastes of our Malaysian clientele with a comprehensive product line-up that is stylish, refined, technologically excellent and innately exclusive,” said En. Nasarudin.
Another key attribute to Naza Italia – Maserati’s success is its 45,000 square feet flagship centre in Petaling Jaya. The state-of-the-art 4S showroom and service centre was inaugurated in 2009 and refurbished in 2015 to meet Maserati’s global brand identity.
Speaking to media at the celebration, Dato’ Samson Anand George, Group CEO of the Automotive Division at Naza Corporation Holdings Sdn. Bhd. emphasised the flagship centre represents Naza Italia – Maserati’s commitment towards the brand and clientele in Malaysia. He said: “We strive to make the entire experience of owning a Maserati unique and sensational – from the moment you walks through the doors of our showroom, to the point of your car’s delivery and the dedicated after service. To this commitment, and to the delight of Maserati fans and enthusiasts in northern Peninsular Malaysia, the I am pleased to announce that plans are in the pipeline for network expansion in Penang”.
As part of its 10th Anniversary celebration, Naza Italia – Maserati unveiled the limited edition SUV (sports utility vehicle), the Levante Vulcano Limited Edition, where only ten units will be available for the Malaysia market.
The Levante represents the turning point in Maserati’s history. It trail-blazes through new territory for the brand as the marque makes its first foray into the world of luxury sport utility vehicles in its more than 100-year history. When the Levante was first launched in 2016, it also made a key contribution to completing the marque’s luxury and sporty fleet line-up. Since then, the Levante has been a popular addition to Malaysia’s luxury automotive market.
“As such, it could not be more apt to mark Naza Italia-Maserati’s one decade of achievements with ten exclusive units of the limited edition Levante Vulcano for Malaysia” said Dato’ Samson.
Indeed, the new Levante Vulcano is produced in a series of just 150 units for the European and Asian markets, including Malaysia. The units for Malaysia are available with twin-turbo V6 engine of 430 hp, as well as exclusive finishes and matte Grigio Lava colour exterior that comes with the new Vulcano logo and the words “one of 150”.
Dato’ Samson closed his address with words of thanks. “We are grateful for the guidance and support of Maserati’s team at both regional global levels and the patronage of our loyal clients. We look forward to another decade of partnership and excellence to continue creating the Maserati ownership and luxury lifestyle experience for our clients here”.
The public is invited to visit the Naza Italia-Maserati showroom in Petaling Jaya to view the Levante Vulcano and speak with Naza Italia – Maserati’s team in greater detail about Maserati’s newest offering.