Automotive

Published on June 10th, 2021 | by Joshua Chin

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Jaguar Land Rover Malaysia Named Retailer Of The Year

The Malaysian distributor won overall at the 2020/21 Jaguar Land Rover Retailer Awards. 

While perhaps not having a big a local market presence as its other premium Continental counterparts, Jaguar Land Rover Malaysia must be doing something right as it has recently won the prestigious Retailer of the Year (ROTY) title at the 2020/2021 Jaguar Land Rover Retailer awards. 

Now delving deeper into the specifics of the awards distribution, Sime Darby Auto Connexion (SDAC) was declared the overall winner for this year’s ROTY. The second time it has made it to the top since winning it previously in 2016/2017, SDAC managed to score the highest points in two out of the three categories judged this time around. Sisma Auto dealerships meanwhile came in as runner up for the awards. 

For those unfamiliar with Jaguar Land Rover Retailer of the Year award, it is an annual event that allows for JLR to recognise and reward the top retailers in the world for their exceptional performance and customer service. The judging for this award is determined on three categories with 9 to 12 different criteria each, taking into account all aspects of every outlet’s performance including marketing, sales and customer service, staff training and retailer presentation. 

An award that is considered the most prestigious of its kind in the industry given its regional standing, Jaguar Land Rover Malaysia’s victory here is a testament to its continued impeccable service offered and its dedication to customers of the brand locally. This award also in turn recognises the synergy between three Malaysian entities that is responsible for the premium British marque over here; namely Jaguar Land Rover (Malaysia), Sisma Auto dealerships and Sime Darby Auto Connexion. 

“We want to applaud the efforts of all our employees, particularly those from marketing, sales and customer service, who strived to put their best foot forward during this challenging market situation to drive the business. Thanks to the effective teamwork from all three departments, they have set a new benchmark that will be a tough act to follow, although I am confident that they will continue to excel,” said Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia.

“It is only fitting that we attribute this remarkable accomplishment to all employees of Jaguar Land Rover Malaysia,” he added.

PRESS RELEASE: Jaguar Land Rover Malaysia did the nation proud when it came out tops at a prestigious 2020/21 Jaguar Land Rover Retailer Awards recently, winning the Retailer of the Year title for its impeccable service and dedication to customers. Sime Darby Auto Connexion (SDAC) was declared the overall winner, scoring the highest points in two out of three categories. 

“Sime Darby Motors has always been committed to pursuing excellence in providing world-class services to our customers. I’m extremely proud of the team at Jaguar Land Rover Malaysia. Their hard work, dedication and passion have certainly made an impact in the automobile retail business,” said Jeffrey Gan, Managing Director, Retail and Distribution for Malaysia, Sime Darby Motors. 

Every year, top retailers in the world are recognised by Jaguar Land Rover for their exceptional performance and customer service. The retailer challenge which started on 1 April 2020 and ended on 30 March 2021, acknowledged the synergy between three Malaysian entities, namely Jaguar Land Rover (Malaysia), Sisma Auto dealerships and Sime Darby Auto Connexion in coming out tops in this regional award. Sisma Auto dealerships came in as runner up for the awards.

“We want to applaud the efforts of all our employees, particularly those from marketing, sales and customer service, who strived to put their best foot forward during this challenging market situation to drive the business. Thanks to the effective teamwork from all three departments, they have set a new benchmark that will be a tough act to follow, although I am confident that they will continue to excel,” said Syed Ahmad Muzri Syed Faiz, Managing Director of Jaguar Land Rover Malaysia.

“It is only fitting that we attribute this remarkable accomplishment to all employees of Jaguar Land Rover Malaysia,” he added.

The Jaguar Land Rover Retailer of the Year award measures all aspects of each outlet’s performance, including marketing, sales and customer service, staff training and retailer presentation to ensure that it stands out from other retailers. Each category has nine to 12 different criteria, and the award is considered the most prestigious of its kind in the industry, given its regional standing.

This is the second time SDAC made it to the top, with the last merit handed out in 2016/17 when it was also named Retailer of the Year.

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About the Author

Automotive journalist. Professional work on dsf.my and automacha.com. Personal writing found at driveeveryday.me. Instagram: @driveeveryday



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