Hyundai Partners With NVIDIA For Infotainment Development

Expect to see NVIDIA powered infotainment systems in the upcoming Hyundais, Kias and Genesis models.

The Hyundai Motor Group has recently announced that it is partnering with NVIDIA for the roll-out of its NVIDIA DRIVE ‘connected car platform’. All upcoming Hyundais, Kias and Genesis models are expected to feature this next generation ‘connected car operating system’ (ccOS) from 2022 onwards. 

This NVIDIA DRIVE infotainment platform supposedly constitutes both hardware and software components, thus enabling cars featuring this all-new infotainment system to ‘combine audio, video, navigation, connectivity and artificial intelligence (AI)-based connected car services’ into one simple package. Thereby, according to the group, is able to ‘offer customers seamless and continuously enhanced in-vehicle AI user experiences’. 

NVIDIA, perhaps most famous in the tech zeitgeist for its high-powered (and very expensive) graphics cards (GPU), has been working with the South Korean automotive conglomerate since 2015. In fact, this new NVIDIA DRIVE infotainment platform already features in the Genesis G80 sedan and GV80 SUV. 

According to the announcement, the new ccOS that will run on NVIDIA DRIVE will be that is developed in-house by the Hyundai Motor Group will promise the usual fluff with the usual buzzwords like ‘feature-rich, software-defined AI user experience that is perpetually updateable’ being thrown about.

Much of the finer details though about the cutting-edge technology that is to feature is still very much vague at this point in time. Much of the particulars too of this technological partnership are still kept very much under wraps, with both parties promising further information down the line. What should be interesting though is the mention that while this partnership will mainly focus on the infotainment system initially, there are currently plans to venture into engine management software too. 

In simple terms however, it looks to be that the next-generation Hyundai infotainment systems might be one of the best in the business out there. Considering that their current infotainment systems have already garnered accolades, it will definitely be interesting to see where it goes next. 

PRESS RELEASE: Hyundai Motor Group and NVIDIA announced today the roll-out of the NVIDIA DRIVE ‘connected car’ platform across all new models from Hyundai, Kia and Genesis from 2022 onwards.

The technical cooperation with NVIDIA, the global leader in accelerated computing, will enable Hyundai Motor Group to develop high-performance ‘connected car’ computing systems for its next-generation models. From entry-level to premium vehicles, all future models will feature in-vehicle infotainment (IVI) systems powered by NVIDIA DRIVE as standard. NVIDIA DRIVE includes a hardware and software stack, enabling Hyundai Motor Group’s IVI systems to combine audio, video, navigation, connectivity and artificial intelligence (AI)-based ‘connected car’ services.

Using the high-performance, energy-efficient NVIDIA DRIVE platform for its future models will allow the Group’s brands to offer customers seamless and continuously enhanced in-vehicle AI user experiences. Hyundai, Kia and Genesis customers will therefore benefit from a feature-rich, software-defined AI user experience that is perpetually updateable.

Hyundai Motor Group has been working with NVIDIA since 2015, and the NVIDIA DRIVE platform already underpins the advanced IVI systems found in the Genesis GV80 and G80. The companies have also been collaborating on an advanced integrated digital cockpit, due to be launched in late 2021. Today’s announcement takes the relationship further, as Hyundai Motor Group lays the foundations for IVI systems that can support a wide range of future apps and features, across its entire model line-up.

“NVIDIA brought consumer electronic functionality and a graphics-rich user interface to infotainment systems more than a decade ago,” said Ali Kani, Vice President of Autonomous Vehicles at NVIDIA. “Now, we are once again transforming these systems through the power of AI, helping Hyundai Motor Group increase safety and value, along with enhancing customer satisfaction, throughout the lifetime of the vehicle.”

“At Hyundai Motor Group, we are committed to delivering greater value, safety, functionality and enjoyment over the lifetime of the car,” said Paul Choo, Senior Vice President of Electronics Tech Unit at Hyundai Motor Group. “The NVIDIA DRIVE platform is proven – it is scalable, energy-efficient and has the performance to support our next generation of software-defined vehicles.”

Partnership with NVIDIA enables creation of next ccOS
The partnership with NVIDIA will enable Hyundai Motor Group to roll out its next ‘connected car operating system’ (ccOS) in future models. Developed in-house by Hyundai Motor Group, the new ccOS will bring together the large amount of data generated by the vehicle and its network of sensors, as well as external connected car data centers, providing a more pleasurable and convenient experience for the driver and occupants.

The ccOS will use NVIDIA’s software frameworks to implement four core IT competencies:

  • ’High-performance computing’, using NVIDIA GPUs to process large amounts of data inside and outside the vehicles and optimize system performance to support advanced IT technologies, such as deep learning.
  • ‘Seamless computing’, which provides uninterrupted service regardless of the vehicle’s online or offline state. The vehicle connects with the surrounding infrastructure and smart devices to bring the user experience from external devices into the vehicle environment.
  • ‘Intelligent computing’, providing intelligent customized services by properly identifying the driver’s intentions and condition.
  • ‘Secure computing’, protecting the system by monitoring in-vehicle and external networks and isolating data associated with vehicle safety.

Furthermore, recent breakthroughs in AI and accelerated computing have opened the door for next-generation vehicles to benefit from new functionality, capabilities and enhanced safety features that can be added after the car is purchased. With a centralized, software-defined computer architecture, future vehicles can be updated throughout their lives to feature the latest in advanced digital cockpit technology, as well as other features.

Hyundai Motor Group will announce more specific details of its upcoming IVI and ccOS capabilities in line with future announcements relating to specific vehicles.

Joshua Chin

Automotive journalist. Professional work on and Personal writing found at Instagram: @driveeveryday

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