Hyundai is teasing its fans and the competition with this first image of its all new electric vehicle concept that will be presented at the coming Frankfurt Motor Show.
This new Hyundai prefigures the design direction of the future electric vehicles that will be coming from Hyundai.
It is called ‘45’, it is made with the inspiration of the first model of the brand launched in the 1970s and represents a symbolic milestone for the future design of EVs.
The new concept emphasizes the future-oriented design direction, while exploring the evolution of Hyundai’s current “Sensuous Sportiness” design language. In Korean view, “Sensuous” represents the enhanced emotional values that customers can experience by design, and “Sportiness” is determined to implement these values through innovative mobility solutions.
