Honda Malaysia has opened its new 3S Centre by Ban Hoe Seng (Auto) Sdn. Bhd., which is certified by Green Building Index (GBI), making it the first car showroom in Malaysia to be awarded with such certification. The GBI is a green rating tool for buildings that is recognised by the industry in Malaysia, aimed at raising awareness on environmental issues and promoting sustainability in the built environment.

Honda has continuously emphasised its commitment to reducing its environmental impact in all areas of its operations and Ban Hoe Seng (Auto) has taken the initiative to be the first dealership in Malaysia to extend this green technology undertaking into the showroom and service centre. Established with an investment of RM 15 million, the new Honda 3S Centre was specially designed with environmental friendly features that make use of natural resources efficiently, which will help in waste minimisation, energy saving and reduce water usage. The unprecedented developments will enable the building to incorporate and achieve the requirements such as:

  • 60% natural daylight use through its large glass openings and skylights
  • Zonal energy efficient Light Emitting Diode (LED) lighting with motion sensors enable power savings and usage reduction
  • Natural ventilation through stack and cross ventilation in the workshop area
  • 100% potable offset for landscape and Water Closet (WC) flushing. The expected rainwater harvested annually is equivalent to 49% of total potable water demand of the Honda 3S Centre

The new 3S Centre complies with the criterion of the GBI rating system, which was based on the design assessment of the building in terms of Energy Efficiency, Indoor Environment Quality, Materials and Resources, Sustainable Site Planning and Management, Water Efficiency and Innovation. Honda Malaysia believes this initiative will help the company to meet the expectation of society and make it a company that society wants to exist.

Honda Malaysia Managing Director and Chief Executive Officer, Mr. Toichi Ishiyama said, “As one of the oldest Honda dealerships in Malaysia, Ban Hoe Seng (Auto) continues to impress us with their challenging spirit and successes. This award-winning dealership has now set a new benchmark by being the first to build and develop an environmentally friendly Honda 3S Centre that maximizes resource efficiency and focuses on the building’s sustainability. In Honda, we are committed to reducing the environmental footprint. To achieve this, we take the initiative to utilize the innovative green technologies in our daily operations and products. I am proud that Ban Hoe Seng (Auto) is also practising the same by enhancing the usage of green technologies. Honda Malaysia believes this new environmentally friendly Honda 3S Centre will enable customers in Ipoh to experience great services in an even more conducive environment.”

The new Honda 3S Centre was built on a 2-acre land with the latest facilities and amenities for customers’ comfort and convenience. This includes 19 bays, comprising 14 General Service Bays, 4 General Repair Bays and 1 Tyre Alignment Bay that are able to accommodate up to 60 cars per day. The new Honda 3S Centre has comfortable customer lounges, complimentary Wi-Fi services, Kid’s Corner, free flow food and beverages as well as Muslim Prayer Room. With these features, customers can further enjoy their time in this new environmentally friendly Honda 3S Centre.

Honda Malaysia recently announced that the company has registered more than 44,200 units in the first half of 2019. This record has enabled Honda Malaysia to maintain the No.1* position in the Non-National Segment and No.2* in the overall Total Industry Volume (TIV), accounting for 15.3%* in TIV. In the period of January to June 2019, Northern region has registered more than 7,800 sales units, of which 30% or close to 2,400 units were recorded in Perak. The record also showed that City was the best-selling model during this period with 36% sales contributed to the Northern region.

To make an appointment or to find out more about the services and facilities, customers can contact Ban Hoe Seng (Auto) (Honda 3S Centre) at 05-292 7333. Customers can also visit them at 2, Jalan Sri Klebang A/13, Bandar Baru Sri Klebang, 31200, Chemor, Perak or log on to for more information.

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