Hap Seng Star Mercedes-Benz Autohaus officially launches in Setia Alam

Mercedes-Benz Malaysia and Hap Seng Star have relocated and upgraded their Setia Alam Autohaus. It’s now more luxurious than ever aiming to provide the best retail experience to customers.

Mercedes-Benz Hap Seng Star Setia Alam Autohaus

The Autohaus has 79,000 sqft of land area with a total of seven floors. The showroom floor alone is 11,526 sqft with 16 cars on display. The rest of the space is occupied by a self-service café, kid’s playroom and a luxurious ladies powder room for an overall exclusive and comfortable experience for customers. It also includes Mercedes-Benz luxury accessories and collection boutique.

Mercedes-Benz Hap Seng Star Setia Alam Autohaus

Sagree Sardien, President & CEO of Mercedes-Benz Malaysia & Head of Region, South East Asia II said, “The launch of Hap Seng Star Setia Alam Autohaus is a testament of our joint commitment to redefine a luxurious brand experience for our Malaysian customers, at every point of their journey. It is our goal to work with our dealer partners to continue to grow the brand’s luxury retail concept presence which aims to further enhance our offerings & customer experience in areas of sales and service to cater to the ever evolving needs and desires of our valued customers.”

Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Group Automotive Division said, “Setia Alam is a prominent fast-booming township with potential, and we want to be where our customers are. With this new Setia Alam outlet, we want our customers to experience luxury like no other through our new luxury retail presence, equipped with lavish features and special amenities. Hap Seng Star is continuously looking for ways to innovate our services and offerings while embracing the Mercedes-Benz spirit of luxury, and with our passion for excellence, we will continue to set the benchmark in delivering the best customer services and experience.”


Service in the Hap Seng Star Setia Alam Autohaus has also been improved with now over 29,549 sqft of work area. This consists of expandable work bays with a maximum service capacity of 1,500 cars a month. Scheduled service maintenance and major repairs are carried out by trained technicians equipped with complete and approved special tools from Mercedes-Benz. Other service differentiation offerings range from Express Service 2.0, pick-up and delivery, drop-and-go service booking, wheel alignment and balancing, electrical diagnosis and repairs, paint coating, glass tinting along with insurance and warranty claims.

work bays

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