Chinese automaker ROX Motor is preparing to enter the Australian market, with a launch targeted for late 2026 or early 2027. The planned entry could also signal the company’s readiness to expand into other right-hand-drive markets, although no ASEAN launch plans have been confirmed.
ROX Motor specialises in large SUVs using range-extender electric vehicle (REEV) powertrains. Its current lineup includes the ROX 01 and the newer Adamas, both available as six- or seven-seat SUVs designed for passenger transport and outdoor touring.
Electric Motors Produce 350 kW
Both models use dual electric motors producing a combined 350 kW and 740 Nm of torque. The setup provides all-wheel drive and a claimed 0–100 km/h acceleration time of 5.5 seconds.
A turbocharged 1.5-litre four-cylinder petrol engine acts as a range extender, generating electricity to supplement the battery when required. The 56.01 kWh battery provides a claimed electric-only driving range of up to 235 km under the Worldwide Harmonised Light Vehicles Test Cycle (WLTC).
The Adamas has a claimed combined petrol-electric range of up to 1,226 km. The ROX 01 offers a claimed range of up to 1,115 km. Both figures are based on laboratory testing and may differ from real-world results.
Adamas Offers Off-Road Equipment
The ROX Adamas measures 5,298 mm long, 1,985 mm wide and 1,856 mm tall, with a wheelbase of 3,010 mm.
Its adjustable air suspension provides up to 272 mm of ground clearance. In its raised off-road setting, the SUV also claims a water-wading capability of 770 mm.
Equipment offered in international markets includes six-seat configurations with individual second-row seats. Buyers can also get an optional camping-oriented tailgate kitchen system and a 270-degree awning.
The vehicles support vehicle-to-load (V2L) power output of up to 5.7 kW. The ROX 01 has also been offered with a portable toilet designed for outdoor touring and camping.
Australian Launch Details Remain Unconfirmed
If introduced locally, the ROX 01 and Adamas could compete in the large SUV segment against models such as the Land Rover Defender, Toyota LandCruiser 300 Series and Lexus LX. Their eventual positioning will depend on Australian specifications, equipment and pricing.
REEV technology allows the vehicles to drive electrically while using a petrol engine to generate additional electricity for longer journeys. Unlike pure battery-electric vehicles, they continue to rely on petrol when the range extender operates.
ROX Motor has identified a target launch period for Australia, but key commercial details remain unannounced. Model availability, pricing, distribution arrangements and servicing support are still to be confirmed.
